Empowering Innovation, Leading Market Growth
In today’s rapidly transforming market, enterprises urgently need mid-to-senior managers to master innovation and growth marketing strategies focused on market growth. The 'Product Innovation and Growth Marketing' course cultivates learners’ ability to identify market opportunities, set product innovation goals, manage cross-departmental collaboration, and develop systematic product and service solutions, enhancing marketing and innovation skills to drive sustainable business growth.
Programme Objectives
- Systematically analyze market trends to develop competitive product innovation and growth marketing strategy.
- Formulate growth marketing plans to optimize the product lifecycle value.
- Effectively manage cross-departmental team synergy to enhance innovation and marketing execution.
- Master core market growth concepts to refine business models and customer relationships.
Programme Advantages
- A 10-module systematic course covering the complete path from market insights, product innovation to growth success.
- Data-driven growth marketing practices ensure effective innovation and marketing outcomes.
- Encompasses leading advantages in IP, innovation, trendy toys, growth marketing, technology, and emerging industries.
- Emphasizes intellectual property and risk management to ensure project implementation and business growth.
Programme Content
- Inauguration Ceremony-cum-Residential Workshop
- Market-Driven Product Innovation
- Value Opportunity Analysis for Innovative Products
- Product Planning and Lifecycle Management
- Innovation and Business Model Optimisation
- Brand Commitment and Value-Added Services
- Creativity and Business Breakthrough Strategy
- Startup Financing and Innovation Risk Management
- AI and Digital Intelligence for Marketing Optimization
- IP Innovation and Trendy Toy Strategy for Business Growth
- Growth Marketing for Hi-tech and Emerging Industries
- Final Project
Teaching Members’ Qualifications
潘天佑博士
Dr Tim Pan
Adjunct Associate Professor; Former Senior Director, Microsoft Research Asia; PhD in Electrical Engineering, Washington University in St. Louis, USA
唐玄辉教授
Prof Hsien-Hui Tang
Part-time Lecturer; Full Professor and Senior Doctoral Fellow, Department of Design, National Taiwan University of Science and Technology; Director, UXPA China; Chief Research Specialist, X Thinking Institute
李毓修先生
Mr Yu Hsiu Li
Part-time Lecturer; Principal Senior Design Manager at Microsoft China; former Head of Digital User Experience at Volkswagen Group Innovation Center Asia; Master of Science (Human-Computer Interaction) at Indiana University Bloomington, US
方世伟先生
Mr Shih-wei Fang
Adjunct Professor; 25 HOURS* Partner and Chief Strategy Officer (CSO); Former CEO of PONY Greater China; Former Vice President and Chief Marketing Officer (CMO) of Li Ning Group
汪志谦先生
Mr Vincent Wang
Adjunct Associate Professor; Founder and Principal Consultant of Verite Consulting International Limited
倪云华先生
Mr Yunhua Ni
Adjunct Associate Professor; Senior Consultant at PricewaterhouseCoopers and IBM; MBA at the University of Hong Kong
陈迪凡先生
Mr TC Chan
Part-time Lecturer; Head of Service Design at Tsinghua University's Art and Technology Innovation Base, former Smart Terminal Designer at Vivo Mobile Communications (Shenzhen) Limited and former Director of Tencent's User and Market
郑雷先生
Mr Sopio Zheng
Part-time Lecturer; Managing Director (China) of Business Models Inc.; Chief Product Officer of BMI Xingyuan Consulting; 8 Red Dot Design Awards and 1 iF Design Award Winners
仲昭阳博士
Dr Zhaoyang Zhong
Part-time Lecturer; Investment Director for HRC Group; Formerly worked at HongShan Capital Group, focusing on top technology incubation projects at universities; PhD in Engineering from the University of Cambridge
张天博士
Dr Sky Zhang
Part-time Lecturer; Head of Digital Technology at Burger King China; Former Chief Digital Officer at Popeyes China; Former Head of Digital Marketing at McDonald's China, Coca-Cola China, and BBDO Detroit
袁为先生
Mr Albert Yuan
Part-time Lecturer; Former General Manager, Greater China, TE Connectivity, Former General Manager, Marketing, General Electric China; MBA, Ivey Business School, University of Western Ontario, Canada
蔡文刚先生
Mr Jeans Cai
Part-time Lecturer; IT & BPO Head (Cluster IT & BPO, North Asia South Pacific & Country), DHL Global Forwarding Japan; Digital Transformation Consultant
张勐先生
Mr Simon Cheung
Part-time Lecture; Managing Director of Nestle Hong Kong Limited; Former Sales Director of Carlsberg (Hong Kong) Limited and News Anchor of Hong Kong Television Broadcasts Limited (TVB)
沈颖博士
Dr Joy Shen
Part-time Lecturer; Chief Strategic Advisor of Weiling Technology; Marketing Advisor of Bund Board
李刚健博士
Dr Jarrow Li
Part-time Lecturer; Co-founder of Shanghai Yuhan Information Technology Company; former Brand Commerce Chief Consultant at Dentsu Aegis China
宗瑞兴先生
Mr Richard Zong
Part-time Lecturer; Director of Ipsos Digital Insight Research Institute
唐之杰先生
Mr Michael Tong
Part-time Lecturer; Design with Heart Innovation Hub Partner; Former Chief Marketing Officer (CMO) of RaceFit International; Former General Manager of Go-to-Market Product Management for Motorola's Mobile Device Division in Greater China
张振华女士
Ms Olive Zhang
Part-time Lecturer; former Deputy GM of Market Intelligence in Nissan; VP of Auto in Nielsen and Asia Pacific; MD of Morpace Market Research and Consulting
李季先生
Mr Ji Li
Part-time Lecturer; former Supply Chain Executive of Boeing and Carlisle
黄兴勇先生
Mr Jerry Huang
Part-time Lecturer; Head of Strategy Development for Descente (ANTA Group); Former Partner of Kantar China (Retail & Sales Consulting); Former Sales Executive of Johnson & Johnson Consumer Great China
马麟云先生
Mr Vincent Ma
Part-time Lecturer; General Manager at MSY Business Consultancy in Australia
Course Highlights
- Market-growth-oriented, covering the full spectrum of product innovation and growth marketing.
- Incorporates cutting-edge practices in AI, IP, innovation, technology, and emerging industries.
- Offers professional knowledge of cross-departmental team management and entrepreneurial financing.
Market-Driven Innovation
The Market-Driven Innovations phase focuses on developing innovative products based on market demands and trends, laying a foundation for competitive growth through systematic analysis and planning.
Related Modules:
- “Market-Driven Product Innovation”: Integrates market insight data to drive product and service innovations.
- “Value Opportunity Analysis for Innovative Products”: Apply marketing analytic tools to refine product positioning and enable business growth.
- “Innovation and Business Model Optimization”: Integrates technology and market insights to design high-value business growth model.
- “Creativity and Growth Breakthrough Strategy”: Develops market growth breakthrough strategies based on social and technological trends.
Product-Market Fit
The Product-Market Fit phase ensures product innovation align with market demands through product planning and brand strategies, and enabling business growth.
Related Modules:
- “Brand Commitment and Value-Added Services”: Optimizes brand experience and customer loyalty from a market perspective.
- “Product Planning and Lifecycle Management”: Masters growth-focused management of the product lifecycle from development to end-of-life.
- “Startup Financing and Innovation Risk Management”: Designs equity structures and risk management plans to support innovative growth initiatives.
Go-To-Market Strategy
The Go-To-Market Strategy phase leverages AI, IP, innovation, and emerging industry trends to craft effective growth marketing and experience strategies, ensuring a successful market entry.
Related Modules:
- “AI and Digital Intelligence for Marketing Optimization”: Applies AI to enhance digital experiences and marketing efficiency.
- “IP Innovation and Trendy Toy Strategy for Business Growth”: Uses the 5D design process (Discover, Define, Develop, Deliver, Report) and IP prototype evaluation to create trendy toy growth market opportunities.
- “Growth Marketing for Hi-tech and Emerging Industries”: Develops growth marketing strategies for high-tech and emerging industries.
Final Project
Students propose a market growth development plan for an innovative product or service, integrating product innovation and growth marketing knowledge. The final written report must cover market analysis, product design, business model, growth marketing strategy, and risk management, ensuring high relevancy to actual business growth.
Learning Journey
Learn More》 Elective Modules Enterprise Study
Target Learners
- Mid-to-senior managers (3+ years of management experience) focused on product management and marketing innovation.
- Product managers and marketing specialists (in hi-tech, consumer goods, and emerging industries) seeking skillsets for data-driven business growth.
- Entrepreneurs planning to launch innovative products/services and achieve market growth.
- Cross-departmental team leaders with market analysis and product development experience, aiming for business growth.
Graduation Certificate
Upon completion of the "Residential Workshop", 10 compulsory modules and the "Product Innovation and Growth Marketing Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Product Innovation and Growth Marketing" by the University of Hong Kong at the postgraduate level.
Fees and Charges
| Application fee： | 500 RMB |
| Tuition fee： | 118,000 HKD |
| Meals and travel expenses： | Students are responsible for their own accommodation and transportation during the programme. If the Inauguration Ceremony-cum-Workshop is held offline, accommodation during the period will be arranged by the Institute and the costs will be covered accordingly. |
Programme Enquiries
| Becky Yang - (010) 6596 9976 |
| Carson Zhang - (021) 6841 1257 |
| Grace Liu - (0755) 2360 9717 |
| Eric Meng- (020) 2206 0509 |
| Louis Cheng - (028) 8445 6528 |