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Mr. Simon Cheung

Mr. Simon Cheung

Part-time Lecturer at HKU ICB、Managing Director of Nestlé Hong Kong Co., Ltd.

Teaching ProgrammePgDip in Growth Management for Smart Retail and B2B
StreamMarketing Management

Mr. Simon Cheung is currently the Managing Director of Nestlé Hong Kong Co., Ltd., mainly responsible for the P&L management, strategy formulation and implementation in Hong Kong, Macau and the Greater Bay Area. Simon is a member of the Hong Kong Institute of Marketing. He has more than 20 years of experience in international brand management and marketing, and has extensive practical experience in corporate strategy, marketing, and commercial strategies.

Mr. Cheung served as the President of North Asia and Pacific in Lee Kum Kee (International) Limited, managing business in various markets in Asia. During this period, he successfully led the team to achieve a 10-year of continuous commercial and profit growth, and at the same time won the dominant positions and record-breaking market shares in multiple markets. Adhering to the concept of "consumer-centricity", Simon planned and implemented the organizational restructuring and localization of talents in overseas markets and was committed to promoting product innovation and channel innovation, and closely connect with consumers with different scenario building through retail, catering, industrial chains, and e-commerce platforms.

Prior to this, Simon worked successively as the Sales Director of Carlsberg (Hong Kong) Co., Ltd., the Regional Director of the Southwest Region of Summergate International Trading Co., Ltd., the Marketing and Sales Manager of Jebsen & Co., Ltd., and the Sales Lead of Philip Morris (Asia) Co., Ltd., which covered a broad range of industry included: sauce & condiments, wine & spirits, beer, beverages, tobacco and plastic products etc. Before joining the Multinational Companies, he was a News Anchor in Television Broadcasting Ltd (TVB), responsible for news reporting and translation.

Simon graduated from the School of Business Administration of the Chinese University of Hong Kong, majoring in Marketing and minoring in Journalism and Communication, and then obtained a Master Degree in Global Political and Economy from the Chinese University of Hong Kong.