HKU ICB

Mr Sopio Zheng is the Managing Director of Business Models Inc. in China and the Chief Product Officer of BMI Xingyuan Consulting. He has won 8 Red Dot Design Awards and 1 iF Design Award.

Since 2013, Mr Zheng has been creating a series of independent intellectual property-related courses aimed at enhancing business thinking, business design, and business innovation in China. Over the past decade, he has provided in-depth services to numerous well-known enterprises such as Ping An, Alibaba, Huawei, Tencent, China Resources, JD.com, Suning, Meituan, Didi, Hema, Tingyi Group, Macalline, Mengniu, Yili, AVIC Group, China Merchants Bank, GE Healthcare, and AstraZeneca. As a coach specializing in user research and business innovation for Fortune 500 companies, he has a profound understanding of key values and services in industries such as technology software, internet, retail, finance, medical technology, and real estate.

During these ten years, Mr Zheng has maintained close ties with innovation systems abroad, utilizing these systems to create intellectual property content tailored to the practical needs of Chinese enterprises. He has also designed a business competency model for business talents: "See Clearly - Think Precisely - Make it Happen", and developed enterprise continuous growth systems such as "Cyclic Innovation" and "Dual-loop of Enterprise Talent and Business". Additionally, he has invented multiple business analysis and design tools.

In 2023, under his leadership, Xingyuan Consulting forged a strategic partnership with Business Models Inc., a Dutch firm specializing in business design and strategic innovation. This collaboration introduced BMI's "Double Loop" business growth design system and corresponding tools to China, contributing to the ongoing business innovation practices and talent development in Chinese enterprises. Mr Zheng Lei, with his outstanding business insights and innovative capabilities, has set a benchmark in the industry.