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HKU ICB

PgDip in Integrated and Practicing Management (IPM)

PgDip in Integrated and Practicing Management
Mode and SchedulePart-time Weekend Mode, with one intensive module a weekend (Saturday and Sunday) each month. The entire programme will be completed in approximately 18 months.  
LocationAll students will attend the Inauguration Ceremony-cum-Residential Workshop, Final Project and Graduation Ceremony in Hong Kong. After that, the modules will then be held in five learning centres in Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu respectively. To enhance students' learning experience and create an enriching communication and sharing platform, the Institute will make appropriate arrangements for students to attend classes at different learning centres.
Medium of TeachingPutonghua, supplemented with English.

Challenges and Responses for Managers in the AI Era

IPM

As AI technology advances at an unprecedented pace, managers face both challenges and opportunities. AI is transforming business models, workflows, and decision-making processes, with large-scale models like DeepSeek and OpenAI already taking over many tasks. However, the true key to maintaining a competitive edge lies in whether managers possess forward-thinking perspectives and proactively drive organisational change. While AI’s primary role is to enhance efficiency and reduce costs, it has also intensified market competition. For managers, the pressing question is how to effectively leverage AI to help their organisations stand out.

Management is a discipline that thrives on practice, especially in today’s fast-changing business environment, where managers must respond swiftly to problems and challenges. To support this, the IPM programme offers critical insights into business model innovation and AI applications, equipping managers with the tools to enhance their adaptability and effectiveness.

The Value of "Practical Management, Real-World Consulting"

The effectiveness of management stems from practice. In the AI era, theoretical knowledge alone is insufficient to address complex business challenges. "Practical Management, Real-World Consulting" is a proven approach to meet this need. Rooted in the educational philosophy of management guru Henry Mintzberg, this concept emphasises the integration of theory and practice, with a results-driven focus that helps managers improve their competencies and solve real-world problems.

As Mintzberg aptly stated: "To develop more experienced managers, education should revolve around practice, shaping modern management talent." By examining challenges from a consulting perspective, managers gain a more objective understanding of issues and can devise actionable solutions. Moreover, the programme places a strong emphasis on both effectiveness and innovation, enabling managers to pursue short-term performance goals while fostering the innovation needed for long-term sustainable development.

Through case studies, simulation exercises, and interdisciplinary learning, participants develop a diverse skill set to navigate the complexities of the AI era. This holistic approach equips managers to tackle multifaceted challenges with confidence and strategic insight.

Bridging Practice with Theory to Enhance Management Excellence

The IPM Programme at The University of Hong Kong Institute for China Business (HKU ICB) is designed to "elevate strategic thinking and deepen practical management expertise." It seamlessly blends business theory with real-world applications, enabling managers to address practical challenges as part of their learning journey. Participants begin with specific challenges from their own organisations, leveraging classroom knowledge and collaborative discussions with peers from diverse backgrounds to test ideas and develop innovative solutions. These solutions are then applied directly to their professional work, delivering tangible results.

The programme places particular emphasis on project analysis and problem-solving in the AI era. Unlike traditional MBA programmes that prioritise theory, the IPM programme focuses on practical capabilities, empowering participants to view challenges from a broader strategic perspective and devise targeted solutions. Under the guidance of expert mentors, participants conduct case studies and analyses tailored to their own organisational challenges, gaining hands-on experience while building the confidence and strategic acumen needed to tackle business challenges.

Programme Highlights

Building Practical Management Skills

The IPM Programme covers critical areas such as business model innovation, AI applications, and business analytics, including value propositions, customer management, revenue models, innovation capabilities, resource allocation, and leadership development. Regular site visits to leading companies provide participants with opportunities to engage directly with executives, broaden their management perspectives, and gain insights into industry trends.

By combining theory with practice, the programme enables participants to enhance their management skills and create lasting competitive advantages for their organisations amidst the AI revolution.

Navigating Change in a Rapidly Evolving Era

In this fast-moving era, the growth and learning of managers have become pivotal to organisational success. The IPM programme adopts a practice-oriented framework, equipping participants with the management skills required for the AI age. Ultimately, the programme empowers leaders to achieve sustainable value and enduring competitive advantages for their organisations.

 

IPM Learning Journey

IPM Journey

 

Programme Content

  • Inauguration Ceremony-cum-Residential Workshop
  • Practicing Management and Business Strategy
  • Equity Design
  • Innovation and Business Models
  • Artificial Intelligence Applications and Business Decision Making
  • Strategic Marketing Management
  • Transformational and Entrepreneurial Leadership
  • Agile Management and Innovation
  • Corporate Sustainability & ESG (Environmental, Social & Governance)
  • Financial Analysis and Corporate Development
  • Legal Environments & Intellectual Property Rights
  • Final Project

Teaching Members’ Qualifications

In addition to senior professors from the University of Hong Kong, the programme will include senior executives from multinational companies such as IBM, Accenture, UBS, HSBC, General Electric, PwC, Oracle, Philips, APPLE, LV, GSK Pharmaceuticals and UBS. All faculty members have vast experience in the operation and management of Mainland China, Hong Kong, Taiwan, and overseas enterprises, and some have successful entrepreneurial experience, providing students with comprehensive professional training and practical guidance.

Teaching Members
Michael Wang

王欣先生
Mr Michael Wang

Adjunct Associate Professor; Partner of Century Pangxin Management Consulting Co; former Vice President of Microsoft (China); former Director of Peter Drucker School of Management

Shih-wei Fang

方世伟先生
Mr Shih-wei Fang

Adjunct Professor; Chairman of PolarChat Consulting Limited; Former CEO of PONY Greater China; Former Vice President and Chief Marketing Officer (CMO) and Director of the Executive Committee, Li Ning Group

Eric Tsang

曾文生博士
Dr Eric Tsang

Adjunct Associate Professor; Senior Partner of Hong Kong United Advisors; Specialist in Family Offices and Family Trusts

Han Shi

施涵博士
Dr Han Shi

Academic Advisor of ICB ESG Centre; Adjunct Associate Professor; Chief Scientist; Green Development Alliance of National Economic & Technological Development Zones; Ministry of Commerce of the PRC

Huihui Li

李徽徽先生
Mr Huihui Li

Adjunct Associate Professor; Non-Executive Board Director of Fortune 500 and Public Listed Firms, Expert Partner of Private Equity Venture Capital Firms; MBA Cambridge University

Angus Yip

叶荣铿博士
Dr Angus Yip

Adjunct Associate Professor; Doctor of Business Administration, University of Wales TSD; Master of Management, Harvard University; Master of Sustainability Leadership, Cambridge University; External Asset Manager for UBS & ESG consultant

Yunhua Ni

倪云华先生
Mr Yunhua Ni

Adjunct Associate Professor; Senior Consultant at PricewaterhouseCoopers and IBM; MBA at the University of Hong Kong

Ying Xu

徐莹女士
Ms Ying Xu

Part-time Lecturer; Partner at King & Wood Mallesons' Shanghai office

Gina Kao

高翠芬女士
Ms Gina Kao

Part-time Lecturer; Former Senior Manager, China Tax, Ernst & Young; with over 25 years of teaching experience in Finance

Sopio Zheng

郑雷先生
Mr Sopio Zheng

Part-time Lecturer; Managing Director (China) of Business Models Inc.; Chief Product Officer of BMI Xingyuan Consulting; 8 Red Dot Design Awards and 1 iF Design Award Winners

Joseph Ma

马加宁先生
Mr Joseph Ma

Part-time Lecturer; former Vice President and General Manager of Innovation Center of GE China; former General Manager of Government and Public Sector Division of IBM Global Technology Services, Greater China; Chair of CEO Peer Learning Group

Kevin Xu

徐龙博士
Dr Kevin Xu

Part-time Lecturer; Certified Instructor, Peter. Drucker School of Management; CCMP (Certified Change Management Professional)

Albert Yuan

袁为先生
Mr Albert Yuan

Part-time Lecturer; Former General Manager, Greater China, TE Connectivity, Former General Manager, Marketing, General Electric China; MBA, Ivey Business School, University of Western Ontario, Canada

Franklin Xu

许峰先生
Mr Franklin Xu

Part-time Lecturer; IT Performance Improvement and Enterprise Digital Transformation Specialist; MSc in Computer Science, University of Wales, UK; Certified Professional Trainer (CIPT), International Institute of Professional Managem

James Li

李建昊先生
Mr James Li

Part-time Lecturer; Organizational Development Consultant; Enterprise Agile Coach; China International Talent Exchange Foundation Authorized Agile Project Management Trainer

Xiao Tan

谈萧教授
Prof Xiao Tan

Part-time Lecturer; Lawyer at Beijing Dentons (Guangzhou) Law Firm; Expert Observer Delegation of the United Nations Commission on International Trade Law (UNCITRAL); Arbitrator of the Asia Pacific International Arbitration Chamber; PhD. in law

Michael Tong

唐之杰先生
Mr Michael Tong

Part-time Lecturer; Chief Marketing Officer at RaceFit International

Sidney Tam

谭国韬博士
Dr Sidney Tam

Part-time Lecturer; Executive Director & CEO; Reanda Consulting (HK) Ltd; PhD in Engineering, University of Warwick, UK

Victor Ke

柯斯先生
Mr Victor Ke

Part-time Lecturer; Founder of Link-U Management Consulting; Graduated from the Carlson School of Business at the University of Minnesota

Wei Wei

韦玮先生
Mr Wei Wei

Part-time Lecturer; Founder & CEO of McKinsey Academy; Founder & CEO of Digital Cube; Vice President of SAP Greater China

Deqi Jiang

蒋德启博士
Dr Deqi Jiang

Part-time Lecturer; Chief Financial Officer (CFO) and Secretary of the Board of Directors of True Health (Beijing) Medical Technology Co., Ltd; Senior Member of the Chinese Accounting Association

Jimmy Chow

邹宇先生
Mr Jimmy Chow

Part-time Lecturer; Former Director of JPMorgan and Citibank, N.A.; Director of Rothschild Family Bank, Asia; Master of International Finance, Columbia University, U.S.A.

Raymond Law

罗保雄先生
Mr Raymond Law

Part-time Lecturer; Partner of Bioworld Ventures; Former General Manager of GE Healthcare Greater China and former Vice President of Portfolio Strategy and Business Development at Johnson & Johnson Asia Pacific; MBA at The Universi

Desmond Wong

⻩志光先生
Mr Desmond Wong

Part-time Lecturer; CEO & General Manager, BenQ Guru Software Co. Ltd; Former Head of Smart Learning BU & Special Assistant to CEO and Chairman of Qisda Corp; Master in Communication Studies, University of Hartford, USA

Programme Features

  • The programme incorporates the concept of "practical advice", through professional guidance and project progress tracking control by supervisors in different business areas, together with SAP business simulation practice, allowing students to face their own business problems and find practical and effective solutions.
  • The shift from functional to strategic positions and the collaborative management of company departments reduce the internal cannibalization of the company and improve competitiveness.
  • Covers all elements of the business model: value proposition, customers, profit creation, innovation, strategic resource management and leadership development.
  • Regular visits are made to leading companies for learning and dialogues with top-tier executives in the industry are held to broaden the horizons of corporate management and to exchange insights on the industry.

 

Learning Journey

Learning Journey
Learn More》     Elective Modules     Enterprise Study

 

Suitable for

This programme is suitable for senior managers who are leading the strategic development, daily operation or cross-departmental collaboration of a company, such as the chairman, general manager, branch general manager or special project leader in all industries, as well as for middle and senior managers in major functional departments of large corporations who wish to build an integrated and effective management system of knowledge and experience. The programme is designed to give entrepreneurs a boost and help them cope with the challenges of starting a business.


Alumni

Previous students of this programme came from major companies including: Lenovo Group, Baidu, Alibaba, Tencent, Jingdong, Xiaomi, Shuijingfang, Infinity, Cohen (China), Symantec Software, Ingersoll Rand, Nippon Paint, Simon Electric, NEC, Hang Seng Bank, Everbright Bank, Shanghai General Motors, China National Vehicle Import and Export Company, SAIC Group, Shanghai Jahwa, Mengniu Dairy, Hisense Group, COFCO, Ziguang, Aisino, Changjiang New Energy, Centaline Property, Wanda Real Estate, Sino-Ocean Land, Red Star Macalline, Marriott Hotel, Pizza Express, Wangpin Group, 58 Tongcheng, Gaode Software, Youxin, Jiuxian.com, Parker Pen, CBN Weekly, Ministry of Culture of China, New Oriental Education, Tong Ren Tang, Shineway Pharmaceuticals, etc.

Graduation Certificate

Postgraduate Diploma in Integrated and Practicing Management

Upon completion of the "Residential Workshop", 10 compulsory modules and the "Integrated and Practicing Management Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Integrated and Practicing Management" by the University of Hong Kong at the postgraduate level.


Testimonials 

"The IPM programme I chose covers a wide range of subjects, but also focuses on "managing for results". I have benefited greatly from my studies at the University of Hong Kong. At ICB, there are no standard answers, nor are there any unilateral teaching, but rather inspiration and encouragement, "dialogue", independent thinking and real-world cases, and the exploration of the essence of management and methods of improvement. The strict attendance and rigorous learning encouraged me to be more self-disciplined; the open discussions and cross-industry clashes demolished the existing barriers and firewalls; the diverse workshops and enriching corporate visits have broadened my management vision and strategic development ideas. ” 

赵崑 (IPM BJ12) — TC GROUP 合伙人  

“The journey of learning at HKU ICB is a bright chapter in the launch of your career dreams. I entered this academic hall with the ambition to deepen my business insights and refine my leadership skills. The programme is like a lighthouse, lighting my way to a deeper understanding of market dynamics. In particular, through the course ‘Innovation and Business Models’, I learnt to In particular, through the course ‘Innovation and Business Model’, I learnt how to accurately position myself and flexibly respond to the complex and changing business environment. I deeply realised that real success does not lie in following the trend, but in the combination of forward-looking vision and innovative thinking. This experience has not only broadened my knowledge boundary, but also inspired me to have unlimited vision and firm belief in the future business world. I believe that as long as there is a dream in my heart, there will be a road under my feet, and I will write my own business legend with practical actions.”

王新桐 (IPM SH28学员) — 浙江双环传动机械股份有限公司/杭州新河洗护有限公司 项目总监/合伙人

"The study period at the HKU Institute for China Business (HKU ICB) was one of the most grounding experiences in my life: for there was a goal and there were results. When I first started my business, I chose to study at the HKU ICB. While studying, I was able to reorganise my past work experience, reflect on existing problems, adjust my so-called "experienced" but backward methods with new knowledge, etc. The process was clear, and it was diligently lived through, and it was perfect. I thank the HKU ICB and the faculty for such a refreshing and wonderful development! I wish the HKU ICB to be better and better!"

汪海英 (IPM HZ2) — 浙江华云文化集团  董事长

"A person's level is determined by the level of people around him. HKU Institute for China Business (HKU ICB) has gathered a group of outstanding people with ambitions and aspirations, and through active participation in classroom exchanges, corporate visits and case building, students will help each other to be successful. I wish all students can form a deep bond with their classmates and achieve a better future together at HKU ICB. Go for it!"

李佶珈 (IPM CD2) — 四川新希望营养饮品有限公司 总经理

"The word "addiction" is what a senior student from the University of Hong Kong mentioned when she shared her learning experience before I enrolled in the programme. So I was curious and slightly puzzled. It was not until six months into the programme that I understood what the state of addiction was. So what is it? In the class, case studies are used to help you perceive the world, perceive yourself, and upgrade your perception. Through a lot of discussions and training, different perspectives, different views, and different experiences, a variety of different thinking is brought together, which makes me very inspired and enlightened. Aiming for an A+ on every assignment requires reading and looking up a lot of materials, repeated self-affirmation, denial, re-correction and then finalisation. The process of transformation and growth is painful but beautiful as if a tight string is always pulling you forward, urging you on with a growth mindset, allowing you to become more refined, energetic and confident. I'd say that's a great addictive state to be in! Through practical application, I realised that I should have been exposed to HKU earlier, thanks to a group of excellent teachers with years of experience in international business management with a global perspective and wonderful lectures, which upgraded my cognition and broadened the breadth and depth of my thinking! While gaining knowledge, I am happy to have made friends with a group of like-minded students. I am grateful to have met you!" Thank you HKU!”

刘连伟 (IPM GZ4) — 广州博纳信息科技有限公司 应用事业部总监

"It's been almost a year since I graduated from the IPM at the HKU Institute for China Business (HKU ICB). Last year's graduation ceremony was held in Lee Shau Kee Hall at the University of Hong Kong. Wearing a grand graduation gown, when I heard my name, then proudly strode to the centre of the stage, and was solemnly awarded the graduation certificate by Professor N.R. Liu, the Director of HKU ICB, I suddenly felt that all the nights spent writing homework, the weekend studying, and the project brainstorming had become very precious. The faculty members at HKU ICB are very distinguished, firstly, they are not young, but they all maintain a stylish body, which shows a high degree of self-discipline in daily life; secondly, they are all industry leaders, including many CXOs of multinational companies, so the lesson plans are different from traditional MBA, they are all an innovative combination of theory + practice + classics + contemporary. The must-have module for each month. Since it's a financially rewarding field of study, it's mentally demanding. Fellow classmates who are executives across different industries have clashed ideas in school but remained friends out of school, debate vigorously in class but combine resources afterwards; after graduation, they continue to interact with each other in the class group chat, have dinner and trips together, and return to school regularly for knowledge sharing activities.

张晓月 (IPM SZ11) — 京基集团有限公司 品牌管理中心总经理

Fees and Charges

Application fee:500 RMB
Tuition fee:118,000 HKD
Meals and travel expenses:Students are responsible for their own accommodation and transportation during their attendance of classes. If the Inauguration Ceremony-cum-Residential Workshop is held offline, accommodation during the period will be arranged by the Institute and the costs will be covered accordingly.

Programme Enquiries

  • Beijing

Dove Liu - (010) 6596 9967

Becky Yang - (010) 6596 9976

  • Shanghai

Carson Zhang - (021) 6841 1257

  • Shenzhen
Grace Liu - (0755) 2360 9717
  • Guangzhou

Eric Meng- (020) 2206 0509

  • Chengdu
Louis Cheng - (028) 8445 6528