HKU ICB

Dr. Xu is a manager of a Fortune 500 company. He has been engaged in international marketing, key account sales, overseas branch management and international management for many years. He is good at combining his many years of practical experience in management with courses and workshops, using guidance and coaching techniques according to the specific situation of the participants, and through mutual learning, mutual respect and encouragement, he can achieve organizational goals and improvements, and enhance individual thinking and skills. He has implemented 20 consecutive management improvement projects for over 1,000 people in leading listed companies in the industry. Dr. Xu holds a DBA in Business Administration, an MBA from the University of Hong Kong, and is a certified lecturer from the Peter Drucker School of Management, CCMP (Certified Change Management Professional), CPF (IAF Certified Professional Facilitator), and Erickson Manager Coach. Certified Project Manager (PMP) by the American Project Management Association, Certified Sales Director (CSE), Certified Marketing Executive (CME) by the International Marketing and Sales Executive Council.

His areas of expertise include: Peter Drucker management theory and practice, facilitation techniques, team coaching and action learning, strategy and corporate culture, innovation and leadership development, key account sales, sales management, international marketing and corporate internationalization

Clients served include: Haier, Weichai Group, Sany Heavy Industry, Haida Group, Guangzhou Automobile Group, Dongfeng Nissan, Shanghai Volkswagen, Sifangda, Epsom, LG, Industrial and Commercial Bank of China, Sinopec, State Grid, China Aerospace, Agricultural Bank of China, Ping An of China, Ma Ma Finance, Drip, Green Rice, Digital Guangdong, VIVO, OPPO, China Resources Land, New City Yue, Fofeng Real Estate, Golden Eagle New Path

Personal Mission: To help Chinese companies become more international and their managers more effective by combining Peter Drucker's ideas and guidance methodology!