PgDip in Product Innovation and Service Design (PISD)

From Innovation to Incubation - Full Chain Empowerment

Steve Jobs, Musk, Lei Jun ...... What do these innovative giants who lead the global business trend have in common? They are product gods, pursuing the perfect fusion of ultimate user experience and business value; they are good at Think Different, breaking through the boundaries of innovation with the ‘First Principle’; they received the enlightenment of entrepreneurship at an early stage, and have made many attempts on the way of entrepreneurship to promote the progress of science and technology, humanities, business and society through their own efforts. Through their endeavours, they promote the progress of science and technology, humanities, business and society.

The key to business success lies in value creation, and products and services are the core of value creation. pisd programme focuses on the construction of product thinking and business strategy innovation, exploring innovation opportunities from the accurate insight into user needs and market trends, and supplemented with the effective integration of experience, service, brand, technology and business model, to continuously improve the innovation ability of managers and the market competitiveness of enterprises.  

The PISD programme helps students to achieve innovative breakthroughs based on ‘Design, User and Experience Thinking’, which goes beyond the scope of products or services to provide students with a systematic analytical and problem-solving thinking framework in the business world. Product Thinking is not only for product managers or product related personnel, it is a creative and comprehensive problem solving mindset. Whether it is design and management in the product field, or interaction between marketing and users in the market field, it requires a holistic understanding of user value, product value and business value.

Programme Features

• Nurture the best entrepreneurs, start-ups, Chief Product Officers (CPOs) and Chief Experience Officers (CXOs) by building a complete innovation management system.

• Extend from ‘Design Thinking’ to ‘Experience Thinking’ to understand potential and unknown customer needs (Latent Needs).

• Through cross-sectoral collaboration among government, industry, academia and research, integrate products, services, technology and humanities into the core competitiveness of enterprises and the key to the second curve.

• Cultivate innovative and entrepreneurial talents with a global mindset, and create a high-style business model that creates both economic value and social impact.

Learning Journey

Learn More》     Elective Modules     Enterprise Study

Suitable for

This programme is suitable for all strategic decision-making management, CEOs, CMOs, creative directors, innovation leaders (design VPs, product VPs), senior executives from traditional service industries, business consultancies and even for small and medium-sized business start-ups facing innovation challenges.

Intended Learning Outcomes

• Learn to start with creative ideas and systematically implement them through planning and testing.

• Understand the relationship between product, service, digitalisation and experience and better understand the position of different stakeholders (product, marketing, customer, management) to achieve better communication results.

• Systematically analyse the background and psychology of the target users, focusing on market pain points and needs, with the user experience as the main objective, to provide users with the best value for money.

• Lead the direction of the business, using creativity, innovation, and creativity to drive the growth of the second curve of the business.

• Develop innovative thinking and enhance the ability to analyse value opportunities in products and services to seize better work opportunities.

• Systematically analyse market prospects, create your own entrepreneurial projects, design appropriate internal management processes, and integrate risk and uncertainty management into the innovation process.

Alumni

Previous students of this programme came from various companies including: Tencent Technology, Alibaba, Alipay, Lenovo, Xiaomi, Qihoo 360, Cisco China, IBM, Air Canada, China Mobile, SAIC Finance, SIMIT, Wanda Group, Coastal City Group, China Ocean Property, Shanghai Jahwa, LEGO, New Oriental Education Group, Vipshop, Tang Consulting, Wasu Media, Hc360.com, Baofeng.com, Purcotton, etc.

Graduation Certificate

Postgraduate Diploma in Product Innovation and Service Design

Upon completion of the "Residential Workshop", 10 compulsory modules and the "Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Product Innovation and Service Design" by the University of Hong Kong at the postgraduate level.