HKU ICB
PgDip in Product Innovation and Service Design (PISD)
Mode and Schedule | Part-time Weekend Mode, with one intensive module on a weekend (Saturday and Sunday) each month, the entire programme is completed in approximately 18 months. |
Location | All students will attend the Inauguration Ceremony-cum-Residential Workshop, Final Project and Graduation Ceremony in Hong Kong. After that, the modules will then be held in five learning centres in Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu respectively. To enhance students' learning experience and create an enriching communication and sharing platform, the Institute will make appropriate arrangements for students to attend classes at different learning centres. |
Medium of Teaching | Putonghua, supplemented with English. |
Advance the Ability of Creating from 0 to 1 in the Era of Innovation
Edmund S. Phelps, a Nobel Laureate in Economics who has focused on "mass entrepreneurship and mass innovation" in Mainland China, said that Mainland China's innovation engine will both generate employment, create social value, and enable society as a whole to flourish, and this is where Mainland China's service industry needs to focus.
Why innovate? Innovation gives companies the opportunity to lead the pack in the market and find their niche, thus increasing their competitiveness, which is a perpetual topic for all companies. This new programme of product innovation and service design focuses on three main areas:
- Initiate creativity, plan proactively and proceed with implementation.
- Practise the process, understand the users and keep upgrading it.
- Build your own system, with agile synergy and open innovation.
The PISD programme is so unique among the Innovation and Management programmes at HKU ICB. The PISD programme helps students build on the foundation of 'design, user and experience thinking' to achieve innovative breakthroughs that go beyond the scope of simply products or services. Through this programme, students will learn how to seize opportunities in the marketplace and make their dream a reality.
Programme Highlights
1. Learn the key to success from 0 to 1
2. Enhance experience design thinking and build an innovation management system
3. Practice product and service innovation to lead customers' needs
Programme Content
- Inauguration Ceremony-cum-Residential Workshop
- Product Innovation and Commercialization
- Creativity and Business Breakthrough Strategy
- Innovation and Business Models
- User Study in Persona and Scenario
- Brand Commitment and Value-added Services
- Technology Service and Digital Creative Experience
- Experience Strategy and Service Innovation
- Concept Prototyping and Design
- Value Opportunity Analysis: Product and Service Positioning
- Management of Risk and Uncertainty in Innovation
- Final Project
Teaching Members’ Qualifications
This programme is designed to combine theory and practice, and all faculty members are professional leaders in the field of innovation development. In addition to senior professors from the University of Hong Kong, the programme will also include overseas and domestic industry elites from different backgrounds, such as Intel, Samsung Electronics, Apple Computer, Microsoft, Tencent, Alibaba, Harvard University, Cambridge University, Stanford University, General Electric, Siemens, 3M, Samsung, Lenovo, HSBC, Cathay Pacific, Huawei Technologies, international law firms, etc. The faculty will introduce the world's newest design thinking tools to the students and help them become more competitive in the field of products and services through case studies.
潘天佑博士
Dr. Tim Pan
Adjunct Associate Professor at HKU ICB; Former Senior Director, Microsoft Research Asia; PhD in Electrical Engineering, Washington University in St. Louis, USA
李毓修先生
Mr. Yu Hsiu Li
Part-time Lecturer at HKU ICB; Principal Senior Design Manager at Microsoft China; former Head of Digital User Experience at Volkswagen Group Innovation Center Asia; Master of Science (Human-Computer Interaction) at Indiana University Bloomingt
汪志谦先生
Mr. Vincent Wang
Adjunct Associate Professor at HKU ICB; Managing Director and Principal Consultant of Verite Consulting International Limited; Master of Business Administration in EMBA of Political Science University
方世伟先生
Mr. Shih-wei Fang
Adjunct Professor at HKU ICB; Chairman of PolarChat Consulting Limited, Former CEO of PONY Greater China; Former Vice President and Chief Marketing Officer (CMO) and Director of the Executive Committee, Li Ning Group
唐玄辉教授
Prof. Hsien-Hui Tang
Part-time Lecturer at HKU ICB; Full Professor and Senior Doctoral Fellow, Department of Design, National Taiwan University of Science and Technology; Director, UXPA China; Chief Research Specialist, X Thinking Institute
吕俊德教授
Prof. Jun-der Leu
Part-time Lecturer at HKU ICB; PhD in Economics and Management, Technische Universität Berlin; Honorary Fellow, University of Applied Sciences, Munich; Former Senior Executive, Siemens
冼超舜博士
Dr. Charleston Sin
Part-time Lecturer at HKU ICB; PhD in Management Sciences at The University of Waterloo in Canada; Executive Director of the MIT Hong Kong Innovation Node; Board of Directors of Hong Kong Cyberport Management Company
胡宪东先生
Mr. Handon Hu
Part-time Lecturer at HKU ICB; former Channel Operations Director (Corporate Services Department), Yahoo (HK) Holdings; started internet start-ups including Yo-So and Hesha App; MBA, the University of Cambridge
于晓女士
Ms. Carmen Yu
Programme Leader at HKU ICB; Internationally Certified Facilitator in Design Thinking; Innovation Mentor for Science & Technology Incubators; BBA &MBA, University of Toronto, Canada
郑雷先生
Mr. Sopio Zheng
Part-time Lecturer at HKU ICB; Managing Director (China) of Business Models Inc.; Chief Product Officer of BMI Xingyuan Consulting; 8 Red Dot Design Awards and 1 iF Design Award Winners
谭国韬博士
Dr. Sidney Tam
Part-time Lecturer at HKU ICB University of Hong Kong; Executive Director & CEO; Reanda Consulting (HK) Ltd; PhD in Engineering, University of Warwick, UK
郭小言女士
Ms. Georgia Guo
Part-time Lecturer at HKU ICB, Former McDonald’s China Head of Innovation, Former IDEO China Marketing Director
李徽徽先生
Mr. Huihui Li
Adjunct Associate Professor at HKU ICB; Non-Executive Board Director of Fortune 500 and Public Listed Firms, Expert Partner of Private Equity Venture Capital Firms; MBA Cambridge University and Double Bachelor Peking University
袁为先生
Mr. Albert Yuan
Part-time Lecturer at HKU ICB; Former General Manager, Greater China, TE Connectivity, Former General Manager, Marketing, General Electric China; MBA, Ivey Business School, University of Western Ontario, Canada
唐之杰先生
Mr. Michael Tong
Part-time Lecturer at HKU ICB; Chief Marketing Officer at RaceFit International
杨伟正先生
Mr. James Yang
Part-time Lecturer at HKU ICB; Senior Vice President, Marketing, Galaxy Entertainment Group; Lecturer, China 4A Business Advertising Association; Master of EMBA, Hong Kong University of Science and Technology
陈迪凡先生
Mr. TC Chan
Part-time Lecturer at HKU ICB; Head of Service Design at Tsinghua University's Art and Technology Innovation Base, former Smart Terminal Designer at Vivo Mobile Communications (Shenzhen) Limited and former Director of Tencent's User and Market
张道文女士
Ms. Daowen Chang
Part-time Lecturer at HKU ICB; Innovation Consultant to Fortune 500 companies; Master of Innovation, State University of New York, USA
邱丰顺先生
Mr. Kumo Chiu
Part-time Lecturer at HKU ICB; Three-time winner of the German red dot design supreme award
Programme Features
- Nurture the best Chief Product Officer and Chief Experience Officer with a holistic innovation management system.
- Evolve from "Design Thinking" to "Experience Thinking" to understand the potential and latent needs of customers.
- Through cross-sector collaboration among triple helix actors in university-industry-government network, different elements of products, services, technologies, and humanities are integrated into the core competitiveness for the 2nd curve of enterprise growth.
- Develop innovative and entrepreneurial talents with global mindset in the Greater China region through visionary business model with both economic value and social impact.
Learning Journey
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Learn More》 Elective Modules Enterprise Study
Suitable for
This programme is suitable for all strategic decision-making management, CEOs, CMOs, creative directors, innovation leaders (design VPs, product VPs), senior executives from traditional service industries, business consultancies and even for small and medium-sized business start-ups facing innovation challenges.
Intended Learning Outcomes
- Learn to start with creative ideas and systematically implement them through planning and testing.
- Understand the relationship between product, service, digitalisation and experience and better understand the position of different stakeholders (product, marketing, customer, management) to achieve better communication results.
- Systematically analyse the background and psychology of the target users, focusing on market pain points and needs, with the user experience as the main objective, to provide users with the best value for money.
- Lead the direction of the business, using creativity, innovation, and creativity to drive the growth of the second curve of the business.
- Develop innovative thinking and enhance the ability to analyse value opportunities in products and services to seize better work opportunities.
- Systematically analyse market prospects, create your own entrepreneurial projects, design appropriate internal management processes, and integrate risk and uncertainty management into the innovation process.
Alumni
Previous students of this programme came from various companies including: Tencent Technology, Alibaba, Alipay, Lenovo, Xiaomi, Qihoo 360, Cisco China, IBM, Air Canada, China Mobile, SAIC Finance, SIMIT, Wanda Group, Coastal City Group, China Ocean Property, Shanghai Jahwa, LEGO, New Oriental Education Group, Vipshop, Tang Consulting, Wasu Media, Hc360.com, Baofeng.com, Purcotton, etc.
Graduation Certificate
Postgraduate Diploma in Product Innovation and Service Design
Upon completion of the "Residential Workshop", 10 compulsory modules and the "Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Product Innovation and Service Design" by the University of Hong Kong at the postgraduate level.
Testimonials
"Studying again after nearly two years of working, not only did I have more clarity in my career expansion, but most importantly, I met more and better teachers and students in different fields and learned more and better knowledge from everyone, which is helpful to me in my future life planning and my behaviour. Once again, I would like to thank all the teachers and every one of my classmates, and especially all the students in IPSD BJ7 for their support and encouragement!"
张鹏 (PISD BJ7) —资产管理公司 副总
"When I think of innovation, I always think of risk-taking, but shouldn't there be a systematic theory and method for innovation? It was with this question in mind that I came to HKU Institute for China Business. During the learning journey, the teachers used inspiring teaching methods to help us break out of our old thinking patterns and frameworks and made me realise that learning should involve more questioning and reflection, a process that allows us to better break through and innovate, and better understand the latest theories and practices on innovation."
王加胜 (PISD SH10) —上海蒙特梭利教育集团 创始人、蜗牛慢爬品牌管理公司 创始人
"The biggest change for a marketer in studying PISD is that when you start to have a product mindset and are able to better integrate front-end marketing ideas and needs with back-end product development, you will find that product innovation happens more quickly, marketing plans are more effective in converting users, and many of the previous situations where communication between departments failed or repeatedly hit a wall become less likely to happen. As for me who is ready to invest in my own business, it has helped me to have a clearer direction in choosing products and projects, and my teacher's guidance has helped me to think more deeply and comprehensively about the problem and reduce the risk. ”
郑婷婷 (PISD SZ9) — 广州宝洁有限公司消费者洞察部 市场研究总监
"After taking the first class of the Product Innovation and Service Design programme, I found it the best investment I have ever made. I wanted to learn more about the market, the laws of business, how to do user research, how to use design thinking to design my own products, optimise the user experience, and how to reduce costs and iterate on my products quickly. The Product Innovation and Service Design programme was the perfect fit for my needs. During my time at the HKU Institute for China Business (HKU ICB), I have gradually identified and established my future career direction - parent-child music education. After my study with the HKU ICB, I am planning to continue my studies in music education next year to enrich my professional knowledge. Meanwhile, offline, I have started to work with major theatres to organise concerts and music salons. My motto is: Learning by doing. I thank the HKU ICB for making me grow and become more determined, and for turning me from a freelancer to an entrepreneur!"
邓愉儿(PISD BJ5) —音乐教育家
Fees and Charges
Application fee： | 500 RMB |
Tuition fee： | 118,000 HKD |
Meals and travel expenses： | Students are responsible for their own accommodation and transportation during the programme. If the Inauguration Ceremony-cum-Workshop is held offline, accommodation during the period will be arranged by the Institute and the costs will be covered accordingly. |
Programme Enquiries
| Becky Yang - (010) 6596 9976 Rush Li - (010) 6596 9931 |
| Carson Zhang - (021) 6841 1257 |
| Grace Liu - (0755) 2360 9717 |
| Bella Wei - (020) 2206 0512 |
| Louis Cheng - (028) 8445 6528 |