Suitable for

This programme is suitable for all strategic decision-making management, CEOs, CMOs, creative directors, innovation leaders (design VPs, product VPs), senior executives from traditional service industries, business consultancies and even for small and medium-sized business start-ups facing innovation challenges.

Intended Learning Outcomes

• Learn to start with creative ideas and systematically implement them through planning and testing.
• Understand the relationship between product, service, digitalisation and experience and better understand the position of different stakeholders (product, marketing, customer, management) to achieve better communication results.
• Systematically analyse the background and psychology of the target users, focusing on market pain points and needs, with the user experience as the main objective, to provide users with the best value for money.
• Lead the direction of the business, using creativity, innovation, and creativity to drive the growth of the second curve of the business.
• Develop innovative thinking and enhance the ability to analyse value opportunities in products and services to seize better work opportunities.
• Systematically analyse market prospects, create your own entrepreneurial projects, design appropriate internal management processes, and integrate risk and uncertainty management into the innovation process.

Alumni

Previous students of this programme came from various companies including: Tencent Technology, Alibaba, Alipay, Lenovo, Xiaomi, Qihoo 360, Cisco China, IBM, Air Canada, China Mobile, SAIC Finance, SIMIT, Wanda Group, Coastal City Group, China Ocean Property, Shanghai Jahwa, LEGO, New Oriental Education Group, Vipshop, Tang Consulting, Wasu Media, Hc360.com, Baofeng.com, Purcotton, etc.

Graduation Certificate

Postgraduate Diploma in Product Innovation and Service Design

Upon completion of the "Residential Workshop", 10 compulsory modules and the "Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Product Innovation and Service Design" by the University of Hong Kong at the postgraduate level.

Testimonials 

"Studying again after nearly two years of working, not only did I have more clarity in my career expansion, but most importantly, I met more and better teachers and students in different fields and learned more and better knowledge from everyone, which is helpful to me in my future life planning and my behaviour. Once again, I would like to thank all the teachers and every one of my classmates, and especially all the students in IPSD BJ7 for their support and encouragement!"

张鹏 (PISD BJ7) —资产管理公司 副总

"When I think of innovation, I always think of risk-taking, but shouldn't there be a systematic theory and method for innovation? It was with this question in mind that I came to HKU Institute for China Business. During the learning journey, the teachers used inspiring teaching methods to help us break out of our old thinking patterns and frameworks and made me realise that learning should involve more questioning and reflection, a process that allows us to better break through and innovate, and better understand the latest theories and practices on innovation."

王加胜 (PISD SH10) —上海蒙特梭利教育集团 创始人、蜗牛慢爬品牌管理公司 创始人

"The biggest change for a marketer in studying PISD is that when you start to have a product mindset and are able to better integrate front-end marketing ideas and needs with back-end product development, you will find that product innovation happens more quickly, marketing plans are more effective in converting users, and many of the previous situations where communication between departments failed or repeatedly hit a wall become less likely to happen. As for me who is ready to invest in my own business, it has helped me to have a clearer direction in choosing products and projects, and my teacher's guidance has helped me to think more deeply and comprehensively about the problem and reduce the risk. ”

郑婷婷 (PISD SZ9) — 广州宝洁有限公司消费者洞察部 市场研究总监

"After taking the first class of the Product Innovation and Service Design programme, I found it the best investment I have ever made. I wanted to learn more about the market, the laws of business, how to do user research, how to use design thinking to design my own products, optimise the user experience, and how to reduce costs and iterate on my products quickly. The Product Innovation and Service Design programme was the perfect fit for my needs. During my time at the HKU Institute for China Business (HKU ICB), I have gradually identified and established my future career direction - parent-child music education. After my study with the HKU ICB, I am planning to continue my studies in music education next year to enrich my professional knowledge. Meanwhile, offline, I have started to work with major theatres to organise concerts and music salons. My motto is: Learning by doing. I thank the HKU ICB for making me grow and become more determined, and for turning me from a freelancer to an entrepreneur!"

邓愉儿(PISD BJ5) —音乐教育家

"After taking the first class of the Product Innovation and Service Design programme, I found it the best investment I have ever made. I wanted to learn more about the market, the laws of business, how to do user research, how to use design thinking to design my own products, optimise the user experience, and how to reduce costs and iterate on my products quickly. The Product Innovation and Service Design programme was the perfect fit for my needs. During my time at the HKU Institute for China Business (HKU ICB), I have gradually identified and established my future career direction - parent-child music education. After my study with the HKU ICB, I am planning to continue my studies in music education next year to enrich my professional knowledge. Meanwhile, offline, I have started to work with major theatres to organise concerts and music salons. My motto is: Learning by doing. I thank the HKU ICB for making me grow and become more determined, and for turning me from a freelancer to an entrepreneur!"

王茂林 (PISD SZ8) —深圳市金大智能创新科技有限公司 董事长