HKU ICB

Professor Tang has been serving the design education and practice community for nearly 20 years now, placing equal emphasis on research and design, with annual research projects, journal publications, design project implementation, and academic and design-related international events, in the hope of enhancing design practice with research as the core strength.

In recent years, Professor Tang has focused on combining business strategy and design practice, offering user-centred courses at TUST that combine design and business school. He has also assisted the X thinking Institute in conducting case studies on experiential thinking and re-examining successful design cases from a business perspective. He teaches business model and service design at ICB, HKU. In the course, he tries to establish a multi-channel service journey that combines business issues and values, improves the quality of customer experience, builds brand loyalty and uses design to enhance the overall competitiveness of corporate innovation.

Professor Tang's students have won more than 20 international design awards, many of which are firsts for Asian participants, including the first Asian Gold Award at the International Service Design Conference SDN, iF, Red Dot, CHI and many more, across a wide range of design categories. Most of the students work in the experience and service design departments of multinational companies in Asia.

Design services include lectures, training courses, creative workshops and the Service Plus Service Design Conference. Clients include Taiwan Creative Center, China Productivity Center, Alibaba, New Oriental Online, Kingdee, RT-Mart, Fubon Bank, TCL, P&G and many others. He assists companies to raise the business awareness of their design departments and enhance the design thinking of non-design departments.