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Mr Yu Hsiu Li

Mr Yu Hsiu Li

Part-time Lecturer; Principal Senior Design Manager at Microsoft China; former Head of Digital User Experience at Volkswagen Group Innovation Center Asia; Master of Science (Human-Computer Interaction) at Indiana University Bloomington, US

Teaching ProgrammePgDip in Product Innovation and Service Design
StreamInnovation and Management

Mr Li graduated from the Department of Industrial Design at National Cheng Kung University in Taiwan and received his Master's degree in Human-Computer Interaction (HCI) from Bloomington, Indiana University, USA. Mr Li has many years of experience in interaction design, product innovation, and user research, with a focus on the user experience of Internet, consumer applications, AI products, and hardware products such as cars and laptops. He is currently working at Microsoft China for multiple product lines and has previously worked at Volkswagen Group, Trend Micro, Yahoo Taiwan and Dell Computer Design Center Taipei, as well as other consultancy work.

Mr Li is highly skilled in product innovation and user-centred design processes, which includes many techniques and approaches such as user research, persona, product validation, co-creation and strategic user experience design. In addition to being involved in defining product strategy, he is also responsible for building and developing design teams, leading the creation of design systems and guidelines, and is familiar with working across disciplines and with international teams.