Faculty

Ms. Carmen Yu is a cross-cultural, interdisciplinary innovation practitioner with extensive experience in business innovation strategy, science and technology innovation education, entrepreneurial ecosystem development, design thinking, and product and experience innovation.

In the field of enterprise innovation consulting, Carmen possesses rich practical experience. She has collaborated with international organizations such as IDEO and ExperiencePoint to design and deliver innovation workshops and strategic empowerment projects for leading enterprises including AstraZeneca, Novartis, Tencent, and Coca-Cola. She excels at deeply integrating design thinking with real-world business scenarios, helping companies break through traditional boundaries to drive product innovation, user experience optimization, and organizational collaboration.

In the realm of university and executive academic education, Carmen has been consistently dedicated to the systematic development of innovation and entrepreneurship education. She has designed and delivered structured Project-Based Learning (PBL) innovation education courses and training programs for institutions such as the Hong Kong University of Science and Technology (HKUST) MBA+ program, the Chinese University of Hong Kong (CUHK) FMBA program, and the Shenzhen Institute of Technology. By deeply integrating academic theory with business practice, she effectively bridges educational innovation with industry needs.

In the field of science and technology innovation education and entrepreneurial mentorship, Carmen is also deeply involved in the development of key innovation bases and incubators. She currently serves as a mentor for innovation projects such as SEED and DeepTech at the University of Hong Kong’s Innovation Hub and has previously acted as an incubation mentor at the Songshan Lake International Robot XbotPark Industrial Base. She provides guidance on product prototyping, business model validation, and financing strategies to faculty, students, and entrepreneurial teams from top universities.

Earlier in her career, Carmen led a complete IPO process, gaining substantial experience in capital operations and board governance. During her tenure as a business analyst at Elizabeth Arden in North America, she was responsible for product planning and omnichannel coordination involving hundreds of millions of dollars, laying the foundation for her data-driven business decision-making capabilities.

She holds a BBA and MBA from the Rotman School of Management at the University of Toronto and excels at integrating product innovation, experience strategy, and business model design from an interdisciplinary perspective, providing forward-looking and executable innovation empowerment for both enterprises and entrepreneurs.

• Core Expertise

• Product Innovation and Experience Strategy  

• AI-Driven Business Transformation  

• Design Thinking and Innovation Methodology  

• Entrepreneurship Incubation and Investment Mentorship  

• Cross-Cultural Strategy and International Education Program Design