HKU ICB

Dr. Zhang has been engaged in the field of digital marketing for nearly 20 years. He has extensive leadership experience in multiple Fortune 500 companies and possesses profound expertise in corporate development strategies, digital marketing, mobile services, O2O, CRM, and big data applications. He excels at integrating technology, marketing, and business growth, bridging the gap between strategy and implementation.

Currently, Dr. Zhang serves as the Head of Digital Technology at Burger King China, leading the company's digital transformation efforts. Previously, he held the position of Chief Digital Officer at the internationally renowned fried chicken brand Popeyes China, where he established the industry's first digital dual-mid-platform. Prior to that, he was the Co-founder and Vice President of Marketing at Bordrin Automotive, creating and promoting a cutting-edge brand of smart electric vehicles in China, aligning with international standards. Before joining Bordrin, Dr. Zhang Tian served as the Head of Digital Marketing at McDonald's China, Coca-Cola China, Johnson & Johnson Vision Care, and BBDO Detroit. He led numerous acclaimed marketing campaigns, including the famous Coca-Cola lyric bottles and dialogue bottles, and received numerous accolades. He also led the development of multiple DMP and CRM systems, positioning himself as an industry leader.

Dr. Zhang Tian holds a Ph.D. in Engineering and a Master's degree in Computer Science from the State University of New York, as well as an MBA degree from the Ross School of Business at the University of Michigan. As a renowned thought leader in the field of digital marketing, Dr. Zhang has been invited multiple times to serve as a judge for marketing awards and to speak at major marketing forums. He has also conducted guest lectures on digital marketing at renowned Chinese business schools, as well as at companies such as Procter & Gamble and ExxonMobil, exerting significant influence in the digital marketing industry.