Target Learners

• Business Leaders: Develop data-driven integrated marketing strategies to enhance brand long-term value.
• Marketing Professionals: Master AI tools, consumer insights, and omni-channel communication skills.
• Entrepreneurs: Build a differentiated brand from 0 to 1 and mitigate market risks.
• Professionals transitioning into marketing: Gain digital tools and sustainability strategies to unlock new career paths.

Students’ Profiles

Graduation Certificate

Upon completion of the "Residential Workshop", 10 compulsory modules and the "Integrated Marketing Communications Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Integrated Marketing Communications" by the University of Hong Kong at the postgraduate level. 

Testimonials 

“Since 2004, I have enrolled in the ICB program three times, which is now twenty years ago. Professor N.R. Liu's teaching philosophy of “professional empowerment” has become my guiding principle for early stage investments in the healthcare sector, and the “no-wall” knowledge ecosystem and continuous iterative curriculum created by ICB has given me the ability to integrate methodologies across disciplines - for example, applying user insight models from the consumer goods industry to inspire startup teams in designing strategies for recruiting patients for clinical trials, or implanting financial risk control frameworks into the iterative logic of biotechnology research and development, which has provided multi-dimensional empowerment for more than 40 technology companies. The iterative logic of biotechnology research and development has enabled me to provide multi-dimensional support to more than 40 invested technology companies, and to build an investment framework that takes into account both clinical value and business logic. With twenty years of cognitive upgrading, ICB has forged “professional depth” and “industry breadth”, which is not only the yardstick for me to screen hard science and technology projects, but also the underlying support to resist the uncertainty of the industry, and this kind of closed-loop ability to feed the industry with knowledge is precisely the unique armor given to innovators by ICB Lifelong Learning Eco-system.”

许迪龙  (IMC SH36)  树兰医疗集团董事/创始合伙人，树兰俊杰资本、树兰医生集团总裁

“My relationship with the HKU ICB began with an inspiring public class in which the instructor shared competitive strategies that helped me unlock a new world of sales for three years. The competitive strategies shared by the teacher in the class were like a key to open up a new realm of sales for me, helping me win the sales championship for three years in a row. 2019, facing the anxiety and self-doubt brought about by the impact of short-video traffic, I returned to the classroom of the Academy. After systematically studying the two courses, I completed cognitive restructuring and realized that low price is not a long-term solution, and brand value is the core asset of an enterprise, which also strengthens my belief in promoting the development of Chinese brands. The teachers here have both international perspectives and practical experience, and the courses combine theory and practice closely. Students think positively in the classroom and help each other after class, and the power of upward mobility in the college always inspires us to persevere and move forward in the tide of business.”

张冬梅  (IMC SZ18 & GMRB BA17)  分众传媒销售副总经理

“Studying at the HKU ICB is like a beam of light that illuminates my life. There are theoretical frameworks and methodologies, as well as practical knowledge and like-minded students and teachers. The well-designed course system opens the door to a new understanding of integrated marketing. As a veteran of nearly 20 years in the marketing field, it still brings me a great shock. Let me from the surface, fragmented experience gradually converge into a systematic, framework of points, lines, surfaces and bodies of knowledge network. In my brand marketing work, there is an insight framework for more multi-dimensional thinking from social development, marketing environment, consumers, media trends, content production, and AI applications. In the complex marketing environment, more scientific and accurate decision-making. HKU ICB is the lighthouse that illuminates my cognition, the ladder for action progress, and the engine for my career take-off, and it is my destiny to come to HKU ICB in this life.”