HKU ICB
Dr Rodney Cao
Adjunct Associate Professor; Founder of BrandVista
| Teaching Programme | PgDip in Integrated Marketing Communications PgDip in Growth Management for Smart Retail and B2B |
|---|---|
| Stream | Marketing Management |
Rodney Cao joined J. Walter Thompson China in 1996 and started his Brand Marketing professional career.
He founded a brand strategy consulting firm named BrandVista.com in 2004 and it became a well-known and respected boutique firm now providing services to many blue chip listed companies as Huazhu, Yutong, Longi, PowerDekor, Haier, Unilever and etc. BrandVista.com is also a marketing knowledge sharing platform with more than 300K subscribers.
He is a research-oriented business consultant who keeps exploring new territories. He wrote hundreds of brand marketing related articles in the past 20 years to share on BrandVista.com and many published on other media platforms.
Rodney is a diligent learner who got master degree from CEIBS and DBA Doctorate Degree from KEDGE Business School. For better teaching, he also participated into TTT course and got related certificate from Emlyon Business School Asia Center.
He was awarded by China Advertising Association as the most contributed advertising executives in 2002. He is a committee member of Shanghai International Advertising Festival. He was a member of CCG (national level think tank) years ago.
Rodney spends a lot of time on marketing related teaching both online and offline. Besides devoted cooperation with HKU ICB, he built good connection with leading business schools in Mainland, he is also actively participating into marketing professors’ community.