HKU ICB

As the first batch of Chinese brand consultants with 25 years of experience in marketing consulting and client-side practice, Jarrow graduated with a Ph.D. in Industrial Economics from Fudan University and an MBA degree from the University of Hong Kong & Fudan University. Meanwhile, he was the columnist for the Business School（magazine) and Brand Vista (Professional We Media).

He is proficient in formulating brand strategies and marketing strategies. Over the years, he has been dedicated to researching community self-organization in the digital environment & marketing strategies under different business context, as well as comparing marketing models between the East and the West. Based on these research efforts, he has published several influential peer-reviewed articles and has been invited as a guest speaker at various summits and forums to deliver speeches on related topics.

Dr. Li has previously served more than 40 renowned domestic and international brands, including COFCO, Huarun, UnionPay, Mastercard, Netease, Honda, Acura, Vanke, Gemdale, Shell, Zippo and Shiseido. He consistently demonstrates the capability to flexibly identify opportunities for corporate brands from market opportunities, business models, and consumer demand perspectives, formulates strategies and guides business development using innovative thinking frameworks.

Previously served as Brand Commerce Chief Consultant at Dentsu Aegis China, Senior Consultant at Omnicom Group, WPP & Publicis Groupe. He also is the co-founder of Inception Consulting Company.