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Mr. Francis Liu

Mr. Francis Liu

Part-time Lecturer at HKU ICB, Executive Vice President of Jaguar Land Rover (China)

Teaching ProgrammePgDip in Integrated Marketing Communications
StreamMarketing Management

Francis Liu graduated from China Youth University of Political Studies with a Bachelor's degree and holds a Master's degree in Business Administration from Tsinghua University and Harvard Business School's PLD (EMBA Alternative). 


He is currently the Executive Vice President of Jaguar Land Rover (China) and a guest lecturer at HKU ICB.


Mr. Liu has previously served as Vice President of VOYAH,Senior Director of User Development at ZEEKR. He was also the Marketing Director of General Motors (China),  Marketing Senior Manager in the United States and  responsible for the Chevrolet and Cadillac brands. Prior to joining General Motors, he was the Head of Audi  Strategy and Operations Management and held multiple positions at FAW-Volkswagen


Mr. Liu was previously the youngest executive at General Motors China, the youngest department head and the supervisor in FAW-VW. He also achieved the highest score in the company’s talent assessment (AC) in the history.


He has extensive experience and insights in brand strategy, sales and marketing, product planning, and leadership.