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Mr Kung-Ting Wu

Mr Kung-Ting Wu

Part-time Lecturer, Managing Partner of ELA Bridge Associates, MBA in Wharton School, University of Pennsylvania

Teaching ProgrammePgDip in Innovative Marketing & Agile OrganisationPgDip in Integrated Marketing Communications
StreamMarketing Management

With 20 plus years of FMCG/retail experiences, KT is the Managing Partner of ELA Bridge Associates.  ELA provides Retail/Key Account Management, Channel Management, New Retail related training/consulting services to multi-national companies including PepsiCo, Unilever, Ferrero, L’OREAL, Kimberly Clark, as well as local brands like Meng Niu, Master Kong (Kangshifu), Fulinmen (COFCO), Vinda, JD.COM, etc. in the China market.

At Nestle China, KT worked on marketing/brand management area. He first covered retail channel (all diary categories) and then food service channels (all Nestle products), developing new products and marketing programs that drove significant growth for the China market. 

At Wal-Mart China, KT had Merchandising responsibilities including buying, pricing, promotion, display, and later on supplier management role, driving business growth via Joint Business Planning (JBP), Category Management, Top to Top Meetings etc.  KT and his team spear-headed JBP practice between Wal-Mart China and key suppliers, and JBP is now a widely practiced process enhancing retailer/supplier joint business growth in China. 

KT holds an MBA from the Wharton School, U. of Pennsylvania (1995), and was a certified trainer of Dale Carnegie course.