HKU ICB

Mr Jerry Huang has 25 years of experience working for Fortune 500 consumer goods groups, leading global consulting firms and leading sporting goods companies in China. He is currently responsible for the overall strategic planning of Descente at ANTA Group. Prior to this, he was Partner of Kantar China (Retail and Consumer Goods Consulting) and Head of Sales and Shopping Marketing for Johnson & Johnson Consumer Products Greater China and EMEA (Europe, Middle East and North Africa).

Mr Jerry Huang is a senior market and channel strategy consultant, consumer and shopping insight expert, trainer and facilitator. He is good at strategic planning, marketing strategy, retail and channel planning, consumer and shopper insights, category innovation and marketing. He is familiar with food and beverages, daily consumer goods, dairy products, baby categories, OTC drugs and sporting goods. In China and overseas markets, he has served world-class companies such as Yili, Kimberly-Clark, L'Oreal, Unilever, Budweiser, Coca-Cola, GSK (Helian), Bayer, Johnson & Johnson, Mars & Wrigley, Wyeth, Abbott, Danone, Carlsberg, and Master Kong.

Mr Jerry Huang has extensive experience in the introduction and practical application of category marketing concepts. He has been a special lecturer of CCFA and has toured the country to help thousands of retailers/brand managers master the concept and skills of category management. He has also participated in the writing of practical guidance books such as "Category Management Practice". He has also built the organizational capabilities and work processes of category and shopper marketing teams for many leading multinational and local companies and guided daily related work.

Mr Jerry Huang holds a Master of Business Administration degree and a Bachelor of Economics degree from Shanghai Jiao Tong University.