HKU ICB

Mr Jerry Huang has nearly 20 years of experience in sales, retail account management, shopper insights, category innovation and marketing. He joined Cato Consulting in 2014 as a Consulting Director and currently serves as a Consulting Partner in Cato Greater China, responsible for consulting in the retail and consumer goods sectors. Prior to that, he worked for Johnson & Johnson Consumer Products Group in Greater China and EMEA (Europe, Middle East and North Africa) for 14 years.

Mr Huang is an experienced consultant, trainer and workshop facilitator, especially in the areas of retail account management, shopper marketing innovation, including food & beverage, consumer goods, dairy, OTC and baby categories. In Greater China, he has served clients including Yili, Kimberly-Clark, Bayer, Unilever, Mars & Wrigley, GSK, L'Oreal, Wyeth, Danone, Master Kong, Carlsberg, Abbott, Coca-Cola, Johnson & Johnson.

He also has extensive experience in the introduction of category marketing concepts and their practical application. He has been a special instructor of CCFA from 2003 to 2012, travelling to more than 10 cities in China to help thousands of retailer managers master the concept of category management. He has also contributed to the popularisation of category management by participating in the writing of ‘Category Management in Action’ (Electronic Industry Publishing House). After entering the consulting field, he has built category and shopper marketing teams and workflows for a number of leading multinational and local companies, guiding the day-to-day related work.

Mr Huang graduated from Shanghai Jiaotong University with an MBA and a Bachelor's degree in Economics.