HKU ICB
PgDip in Digital Transformation and Business Strategy (DTBS)
Mode and Schedule | Part-time Weekend Mode, with one intensive module on a weekend (Saturday and Sunday) each month, the entire programme is completed in approximately 18 months. |
Location | All students will attend the Inauguration Ceremony-cum-Residential Workshop, Final Project and Graduation Ceremony in Hong Kong. After that, the modules will then be held in five learning centres in Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu respectively. To enhance students' learning experience and create an enriching communication and sharing platform, the Institute will make appropriate arrangements for students to attend classes at different learning centres. |
Medium of Teaching | Putonghua, supplemented with English. |
AI Era: Enhancing Business Efficiency, Creating Exceptional Customer Experiences
The importance of strengthening the cultivation of innovative enterprises and accelerating the pace of digital transformation in the manufacturing sector was highlighted in Premier Li Qiang's latest inspection report. Digital transformation is important in today's China, where the size of the digital economy has more than doubled from CNY22.6 trillion in 2016 to CNY45.5 trillion in 2021, accounting for 39.8% of the 2021 GNP. Whether you're a small startup or a large enterprise, digital transformation presents huge opportunities and challenges. Data and technology are at the heart of this digital era.
A new report from Gartner, the world's leading IT research and advisory company, shows that 48% of Chinese companies have reached digital maturity and many more are accelerating their digital transformation. Chinese companies are about two years ahead of global trends in digital business, with an average of 32% of their revenue coming from digital sales. Through digital transformation, companies are better able to use data to gain insights into market trends, understand customer needs and make smarter business decisions. Digital transformation can also improve organizational efficiency and productivity, shorten product and service delivery cycles, and provide a more personalized, innovative, and superior customer experience.
- Digital Transformation Strategy: participants will learn how to develop and implement a digital transformation strategy that is how to assess an organization’s digital maturity, identify key technology and data needs, and develop a strategic plan accordingly.
- Data-driven decision making: In the digital age, data is one of the most valuable resources. Participants will learn how to effectively collect, collate, analyze and interpret data to support decision making and business optimization. They will gain an understanding of data analysis tools and techniques and learn to apply data insights to identify new business opportunities.
- Innovation and change management: Digital transformation requires organizational innovation and change capabilities. Participants will learn how to foster a culture of innovation, drive organizational change and manage the challenges and risks of the digital transformation process. They will learn about successful innovation cases and how to apply best practices to drive change.
- Optimizing the customer experience: Digital transformation is not just about technology and data, it is also about the customer. Participants will learn how to deliver a personalized, seamless and exceptional customer experience through digital means. They will understand changes in customer behavior and preferences and learn how to design and implement cross-channel customer experience strategies.
DTBS Curriculum Design - A Navigator for Organizations, Leading the Way to Growth
By digitally transforming your business, you will be able to keep up with the times, maintain a competitive edge, and deliver superior products and services to meet the changing needs of your customers.
Programme Objectives
- In-depth understanding of digital transformation: Participants will gain a comprehensive understanding of digital transformation, enabling them to explore and apply the concepts and strategies of digital transformation in depth at different levels.
- Enhancing Business Strategy Skills: The programme will help participants develop and enhance their business strategy formulation and execution capabilities to meet the challenges and opportunities of the digital era.
- Improving Data-Driven Decision Making: Participants will learn how to use data analysis and insights to make smarter business decisions and achieve better performance and results.
- Optimising the Customer Experience: The course provides practical tools and methodologies to help participants design and optimise the digital customer experience to increase customer loyalty and competitiveness.
- Successful Strategies for Implementation and Evaluation: Participants will learn best practices for effectively implementing digital transformation projects and evaluating the results to provide a basis for continuous improvement.
Programme Content
- Inauguration Ceremony-cum-Residential Workshop
- Business Thinking and Digital Economy
- Agile Management and Innovation
- Business Strategy in the Digital Age
- Open Innovation and Business Competence
- Digital Marketing and Branding
- Digital Supply Chain Management
- Management of Customer Experience in the Digital Realm
- Digital Organisation Capabilities
- Digital Technology and AI Applications
- Digital Intangible Asset and Intellectual Property
- Final Project
Teaching Members’ Qualifications
In addition to senior professors from the University of Hong Kong, the teaching staff of this programme includes executives from well-known multinational corporations such as Microsoft, Siemens, IBM, SAP, GE, Oracle, Huawei, Alibaba, AT&T, 3M, McKinsey, Stanford, Cambridge, MIT, Harvard, Imperial College London, Cisco, Accenture Consulting, etc. They form a high-level, diversified and experienced teaching team with outstanding innovation ability and management experience. The teaching team is composed of executives from well-known multinational companies such as Stanford University, Cambridge University, MIT, Harvard University, Imperial College London, Cisco, Accenture Consulting, etc., who are highly qualified, diversified, innovative and experienced in management.
The lecturers of this course have the most cutting-edge overseas and mainland management experience in the digital industry: from assisting participants to understand business needs and transformation objectives, building various digital strategy solutions, enhancing customer experience, to consolidating the legal concepts of digitisation, the course enhances participants' ability to lead the digital transformation of enterprises in all aspects.
王欣先生
Mr. Michael Wang
Adjunct Associate Professor at HKU ICB; Partner of Century Pangxin Management Consulting Co; former Vice President of Microsoft (China); former Director of Peter Drucker School of Management
潘天佑博士
Dr. Tim Pan
Adjunct Associate Professor at HKU ICB; Former Senior Director, Microsoft Research Asia; PhD in Electrical Engineering, Washington University in St. Louis, USA
宛兵先生
Mr. Bing Wan
Part-time Lecturer at HKU ICB; Senior Vice President of Siemens China & Head of Strategy & Business Development; Former Director of Siemens Learning Campus (APAC Region); MBA, University of Cambridge
吴公鼎先生
Mr. Kung-Ting Wu
Part-time Lecturer at HKU ICB, Managing Partner of ELA Bridge Associates, MBA in Wharton School, University of Pennsylvania
马陈杰博士
Dr. Henry Ma
Assistant Director of HKU ICB, Doctor of Public Administration from University of Hong Kong, Master of Business Administration from University of Cambridge, UK, with research focus on collaborative innovation
秦琮博士
Dr. Benjamin Qin
Part-time Lecturer at HKU ICB; Co-Founder and Managing Partner of Litchin Capital; Former Chief Technology Officer (CTO) of Honeywell Intelligent Building Technologies for Greater China, Asia Pacific and India; DBA in Management, University of Manchester
蔡文刚先生
Mr. Jeans Cai
Part-time Lecturer at HKU ICB; Vice President of Information Technology (Greater China), DHL Global Forwarding China Ltd.; Digital Transformation Consultant
刘波先生
Mr. Bob Liu
Part-time Lecturer at HKU ICB; Vistage Global 2023 Coach of the Year “Robert Nourse Chair”; Coach and consultant to CEOs of multiple companies; M.Sc. from KTH Royal Institute of Technology
陈果先生
Mr. George Chen
Part-time Lecturer at HKU ICB; Founder & Chief Evangelist of non-profit making project "Business Knowledge Open Initiative"; Former Managing Director of The Boston Consulting Group (BCG); Former Executive Partner of IBM Consulting
邓尧先生
Mr. Yao Deng
Part-time Lecturer at HKU ICB; Partner of Cuban Law Firm; Practising Hong Kong Registered Foreign Lawyer in China（2013-2023）; Master of Intellectual Property of the University of Aberdeen, UK
唐之杰先生
Mr. Michael Tong
Part-time Lecturer at HKU ICB; Chief Marketing Officer at RaceFit International
陈伟杰博士
Dr. Albert Chan
Part-time Lecturer at HKU ICB; Founder and President of China-US Intellectual Property Association; Registered Foreign Lawyer in Hong Kong; Doctor of Laws, Columbia University, New York, USA.
Programme Highlights
- This course will provide you with an understanding of the key principles and practices of digital transformation, helping you to address industry challenges and seize opportunities. You will be equipped with the innovative thinking and data-driven decision-making skills to drive your organization’s success and continued growth. Through digital transformation, you will be able to keep up with the times, maintain a competitive edge and deliver superior products and services to meet the changing needs of your customers.
Learning Journey
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Learn More》 Elective Modules Enterprise Study
Suitable for
- Executives or decision makers who are developing digital transformation strategies or leading digital transformation projects (especially in industrial and manufacturing sectors).
- Heads, CTOs, CIOs, etc. who build strategic digital platforms (e.g. to promote the technological transformation of traditional industries).
- IT managers, CMOs, marketing VPs, etc. implementing innovative digital marketing projects.
- Middle and senior executives who provide enterprise digital transformation solutions, consulting services and create digital competitive advantages.
- Entrepreneurs and leaders who want to improve their digital management thinking in a comprehensive way.
Alumni
Participants have come from a wide range of companies including Tencent, ByteDance, Alibaba, Taobao, Walmart, Jingdong, Ikea, Haier Group, Mingyuan Cloud, Roche Pharma, Rockwell Automation, Evergrande, Foxconn, DDT, Lenovo, China Unicom, Pudong Development Bank, Jinjiang Group, Pactera, TANG Consulting and New Oriental Education & Technology Group, as well as other small, medium-sized, and start-ups that have the potential to develop in their own right.
Graduation Certificate
Postgraduate Diploma in Digital Transformation and Business Strategy
Upon completion of the "Residential Workshop", 10 compulsory modules and the "Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Digital Transformation and Business Strategy" by the University of Hong Kong at the postgraduate level.
Testimonials
“Digital transformation is the current hotspot of enterprise operation and development, the DTBS programme of SPACE China Business School of the University of Hong Kong is able to gather excellent teachers from Hong Kong, Taiwan, Silicon Valley and the Mainland to teach all aspects of digital transformation concepts, methods and cases, which is very inspiring and rewarding; and is able to discuss and exchange with students from the Internet, traditional manufacturing, science and technology and other industries about the difficulties of digital transformation, the way of exploration, and the process of experience. It is also a great opportunity to discuss and exchange with students from Internet, traditional manufacturing, technology and other industries about the difficulties, ways of exploration, process experience and confidence in work! DTBS courses are constantly being optimised and adjusted, so let's join HKU SPACE China Business School to learn more about digital transformation and put it into practice in the workplace.”
齐涛 (DTBS SZ1) —上海企源科技股份有限公司 (AMT企源) 合伙人
“As the saying goes, "professional depth determines the height of the future", my deep impression of the course is not only the lectures in the classroom, but also the strong correlation between the knowledge of each module and the interlocking design of the courses. After a few months, I feel that I am obviously different, and I have learnt to think from different professional perspectives in my work, and to treat things with a more open mind. For example, one of the lessons that had the most profound impact on us was "Digital Law, Policy and Ethical Issues". Initially, we didn't understand the relevance of the scope of law when it comes to digital transformation. After taking the course, we realised that once your platform is built and your business model is fixed, legal is an issue you can't avoid. The course is designed to make you think through every point, and that's one thing I found very professional about the course.”
曹岩 (DTBS BJ1) —北京北大方正电子有限公司 营销中心院校业务销售本部总经理
“The programme was the foundation of my transformation, opening up my knowledge of digitalisation, inspiring me to take an interest in the technology behind digital business, and more importantly, allowing me to play an important role in the transformation of my company. Digitalisation and innovation have become an integral part of my life and have become my tag. There is still a lot to learn. Fortunately, I have HKU ICB alumni to grow and progress with me. Alumni, let's work together for our country to achieve digitisation and intelligence earlier!”
丁言龙 (DSBT 6) —世纪互联集团 董事长特别助理&创新合作副总裁
Fees and Charges
Application fee： | 500 RMB |
Tuition fee： | 118,000 HKD |
Meals and travel expenses： | Students are responsible for their own accommodation and transportation during the programme. If the Inauguration Ceremony-cum-Workshop is held offline, accommodation during the period will be arranged by the Institute and the costs will be covered accordingly. |
Programme Enquiries
| Becky Yang - (010) 6596 9976 Rush Li - (010) 6596 9931 |
| Bella Chen- (021) 6841 1269 Carson Zhang - (021) 6841 1257 |
| Grace Liu - (0755) 2360 9717 |
| Catherine Fan - (020) 2206 0511 |
| Louis Cheng - (028) 8445 6528 |