PgDip in Public Financing and Capital Market (PFCM)

Increasingly complex and fierce competition places greater emphasis on the ability of enterprises to raise and allocate resources. Entrepreneurs and strategic decision-making management need to shift from product thinking to financial thinking, from asset management to capital operation, and to integrate more quality resources for better corporate value management - on the premise of fulfilling the corporate vision, introducing new resources, new strategies and strategic investors, leveraging on the international capital market, and formulating an overall execution plan to maximise returns to shareholders and investors. This will in turn allow companies to realise sustainable growth over time.

Initial Public Offerings (IPOs) provide a boost to a company's growth by, for instance, expanding access to finance, obtaining greater capital raising capacity, increasing the liquidity of shares, enhancing the credibility and visibility of a company in the eyes of business partners and the public, reducing the personal investment and guarantees of the original shareholders, strengthening employees' sense of belonging, and thus engaging and retaining talented employees. IPOs have become a method of corporate legacy and allow companies to raise capital in the capital markets.

An IPO is a very broad corporate exercise, involving new ways of thinking regarding management training, business restructuring, divestment of non-core businesses, corporate governance, risk assessment, financial reporting, and operational processes.

Programme Objectives

The programme aims to develop systematic financial thinking among the core strategic executives of pre-listed companies, senior managers of financial-related organisations and controlling family members who are planning for capital operations to enable them to critically analyse the multi-layered capital markets of companies, apply capital thinking to build corporate financing channels, design corporate industrial capital strategies and prepare corporate listing arrangements, and breakthrough corporate financing bottlenecks. Students will also be able to understand the listing process and the roles of professional teams, and effectively lead their teams to implement listing-related projects - formulating appropriate pre-listing arrangements, listing execution plans and post-listing corporate governance and management plans.

By studying this programme, students will be able to:

• Develop a listing structure that meets the capital requirements of primary and secondary markets, major financial markets, and financial regulators, and apply a corporate capital strategy and analysis-related operations to effectively develop an overall corporate listing strategy.
• Integrate and organise all areas of expertise and practical skills in IPO planning to execute the IPO plan.
• Establish and standardise corporate governance and risk management systems to meet the expectations of stakeholders, including financial regulators and investors.
• Integrate IPO planning and develop appropriate wealth succession plans based on the wealth management needs of controlling shareholders (and families) and relevant market operating models.

Programme Features

Moving from a private company to a listed enterprise, a company faces a series of changes, including a change in corporate culture and structure. Before launching an IPO, management teams have rules to follow to assist companies in analysing the value that an IPO will create, planning the appropriate timing of the IPO, and finalising the location and the IPO model.

The programme takes a practical approach to assist students in properly addressing each aspect of the IPO preparation process that needs to be considered for planning, such as:

1. Preparation for an IPO - An IPO is a key event in the development of a business. It also provides an opportunity for companies to review their business strategies and further promote effective management practices.

2. Selecting the appropriate intermediary team - With the broad spectrum of capital market operations, understanding the strengths and weaknesses of different advisors is critical to the IPO process. Management can lead companies in selecting the best professional organisations and intermediary teams to provide services to them.

3. Project management and assessment of market conditions and investor preferences – In the face of volatile capital markets, the most important thing is to ensure that the timing of the IPO is right and that the project management of the whole process is revised in real-time to ensure that different important events in the process are completed on time.

4. Capital appreciation story and independent valuation – guide managers in the preparation of business plans in line with the direction of the business and changes in the investment market, while providing an independent valuation of the company's business to assess the IPO offer price.

5. Post-IPO market capitalisation management – assist managers in managing market expectations of the company in a way that is consistent with the company's growth plans and investor expectations.

 

Content：The programme aims to help companies analyse and understand financing options to support their growth. It provides practical knowledge and experience to assist companies in understanding specific financing operations, analysing capital markets, and providing effective assistance in making financial decisions.

Faculty：Faculty members of this programme have more than 20 years of experience in international and Mainland Chinese capital markets or the management of large-scale multinational corporations. They are skilled at using a global perspective and have extensive experience in capital operations and corporate governance to lead students to analyse and develop a systematic corporate capital strategy and plan an implementable global solution based on the characteristics of the Mainland Chinese capital market.

Overseas study tour： Capital financing reaches out across borders and the capital market is becoming increasingly globalised. The overseas study tour is specifically designed to broaden students' global perspectives and enhance their global strategic thinking. The overseas study will be conducted in collaboration with world-renowned universities, and the programme includes a variety of formats such as thematic lectures, seminars, and corporate visits.

Extracurricular activities：In addition to classroom learning, we also arrange for students to visit financial institutions, and attend alumni events and cultural activities to enhance their learning experience.

Certificate：Internationally recognised Postgraduate Diploma
Chinese and English bilingual teaching (English lectures with Chinese interpretation). An internationally recognised Postgraduate Diploma will be awarded to those who pass the assessment.

 

Overseas Study Tour

Capital financing reaches out across borders and the capital market is becoming increasingly globalised. The overseas study module is specifically designed to broaden students' global perspectives and enhance their global strategic thinking. The overseas study will be conducted in collaboration with world-renowned universities, and the programme includes a variety of formats such as thematic lectures, seminars, and corporate visits. Mainly consisting of:

• An in-depth understanding of global capital markets: an overview of the global economy, and the impact of the United States on the IPO market.
• Understanding IPO planning and execution: capital investment strategies, investor roadshow planning.
• Understanding investor expectations for post-IPO management: investor relationship management, rating and valuation triggers.
• Lectures on corporate transformation management and leadership as well as visits to exchanges and seminars about hot topics in capital markets (e.g., virtual currencies, blockchain, etc.).

Admission Requirements

• Have at least 10 years' work experience or more
• Hold a recognised undergraduate degree or equivalent
• Obtain recommendation and support or sponsorship from an organisation
• Hold a senior management position within the organisation

Graduation Certificate

Upon completion of the "Residential Workshop", 8 compulsory modules and the "Public Financing and Capital Market Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Public Financing and Capital Market" by the University of Hong Kong at the postgraduate level.