PgDip in Innovative Marketing & Agile Organisation (IMAO)

Mode and Schedule：	Part-time Weekend Mode, with 2.5 days per session (Friday, Saturday, and Sunday), the overall programme is completed in approximately 15 months.
Location：	Hong Kong (or Mainland China) and overseas
Medium of Teaching：	Chinese and English (English classes with simultaneous interpretation in Putonghua)
Scheduled Inauguration：	November 2024 (The Institute reserves the right to adjust the teaching schedule, including the location and inauguration of the programme, etc.)

Admissions

Boost Marketing Innovation Externally, Improve Organisational Agility Internally, Create the Second Curve of Growth.

As the global business environment is changing rapidly, companies are faced with increasingly turbulent internal and external environments that require them to constantly tackle intense coopetition. Customers' needs are increasingly diverse and personalised, with greater emphasis on high-quality products and services when product life cycles are being shortened concurrently. To grow steadily and increase market share, enterprises must improve their Marketing Innovativeness externally and enhance their Organisational Agility internally.

Internally, an agile organisation can facilitate cultural development, strategy development and resource integration of the enterprise. Externally, innovative marketing helps companies to gain insight into market changes and the demands of the future and implement timely action. The combination and coordination of both areas keep improving the overall productivity of a company. This programme starts with an analysis of the core competitive strengths and organisational design of an enterprise and guides students to apply various marketing methods, analyse trends and relative strengths, and create an innovative second curve in a timely manner with all-round strategic thinking and market insight so that the enterprise can grow and thrive.

Programme Objectives

This programme aims to improve external marketing innovation and enhance internal organisational agility, accelerate corporate growth, build an efficiency-driven agile organisation, empower demand-driven marketing strategies to adapt to market changes in a timely manner, and analyse core competitive strengths and organisational design to create an innovative second curve.

By studying this programme, students will be able to:

Critically analyse the pros and cons of corporate organisational structures and marketing efforts and propose solutions for improvement.
Effectively apply a variety of new marketing models to meet the needs of future developments.
Apply relevant innovation and smart business approaches to facilitate appropriate transformation in enterprises.
Design good corporate governance systems that integrate the concepts of corporate social responsibility and business ethics practices.
Collect and analyse data to consolidate key information for the enterprise to complete innovative marketing and management strategies and implementation plans.
Build good external relationships with different business partners and the community using cutting-edge knowledge in business.

Programme Content

Residential Workshop — From Being Excellent To Exceeding
Innovation Strategy for Corporate Expansion
Corporate Competency and Organisation Design
Organisation and Leadership Intelligence
Diversity and Cross-cultural Management
Innovation and Co-opetition Boundary
Socialnomics and Brand Leadership
Social Media and Big Data Marketing
Audience Analysis and User Experience
Overseas Study Tour: University of Cambridge
Final Project

Teaching Members’ Qualifications

This programme is taught by professors from world-renowned institutions such as Cambridge University, Harvard University, Columbia University, New York University, Euromed Marseille Ecole de Management, Cardiff University and Tel Aviv University, as well as entrepreneurs or executives from international companies in the Asia Pacific region. Combining cutting-edge management theories and actual industry situations, the programme helps students master the essence of business marketing & management through real-life case studies and practice in and out of the classroom.

Programme Leader and Academic Advisor

谢祖墀博士
Dr. Edward Tse

Adjunct Professor & Academic Advisor (CEO) of HKU ICB, Advisory Board member , Founder and CEO of Gao Feng Advisory Company

施能自博士
Dr. Norman Sze

Adjunct Professor & Academic Advisor (CEO) of HKU ICB, Deloitte China Vice Chair, Doctorate in Business Administration, Honorary University Fellowship from The University of Hong Kong

吴岸先生
Mr. Albert Wu

Acting Academic Stream Leader (Human Capital Management) and Programme Leader of HKU ICB, Former senior executive in several multinational companies, 30+ years of experience in corporate strategic management, MBA from the University of Cambridge

Teaching Members

Michel Gutsatz教授
Prof. Michel Gutsatz

Part-time Lecturer at HKU ICB, Associate Dean, EMBA/MBA Director of KEDGE Business School, the world's leading expert and scholar on brand and luxury goods management, developed first-ever MBA programme in International Luxury Brand Management in Europe

习移山教授
Prof. Yesha Sivan

Founder and CEO of i8 ventures PHD (Harvard University)

Michael Barrett教授
Prof. Michael Barrett

Professor of Information Systems & Innovation Studies, Judge Business School, University of Cambridge

Guido Gianasso教授
Prof. Guido Gianasso

Part-time Lecturer at HKU ICB，Professor of Leadership, HEC Paris (Qatar) Former Professor of Global Leadership and NBS Associate Dean at Nanyang Business School (NBS), Nanyang Technological Visiting Professor at the University of Geneva Honorary Consul of

潘天佑博士
Dr. Tim Pan

Adjunct Associate Professor at HKU ICB; Former Senior Director, Microsoft Research Asia; PhD in Electrical Engineering, Washington University in St. Louis, USA

何春盛先生
Mr. Chaney Ho

Co-founder, Executive Director and Acting General Manager of Advantech Europe

方世伟先生
Mr. Shih-wei Fang

Adjunct Professor at HKU ICB; Chairman of PolarChat Consulting Limited, Former CEO of PONY Greater China; Former Vice President and Chief Marketing Officer (CMO) and Director of the Executive Committee, Li Ning Group

李平教授
Prof. Peter Li

George Washington University, USA Professor of Chinese Business Studies at Copenhagen Business School, Denmark Li Dak Sum Chair Professor of International Business at the University of Nottingham at Ningbo China, Tenured Professor of Management at Califor

车品觉先生
Mr. Herbert Chia

Adjunct Associate Professor at HKU ICB; Board of Directors of the HK Exchanges and Clearing Ltd; Former Venture Partner of Sequoia Capital China and Clearing Limited and BoD of the HK Science and Technology Parks Corp; Ex-Vice President of Alibaba Group

吴公鼎先生
Mr. Kung-Ting Wu

Part-time Lecturer at HKU ICB, Managing Partner of ELA Bridge Associates, MBA in Wharton School, University of Pennsylvania

李锐博士
Dr. Ray Li

Adjunct Professor at HKU ICB; Former CFO and Group Executive Committee member of Ping An Group, PhD in Finance from ISM International Management Institute

叶佳仁先生
Mr. Chris Yap

Organisational development & Leadership consultant, Certified Adult Education Professional by institute of adult learning Singapore

Programme Features

Content：The programme is designed to help senior executives improve their management skills, solve practical business problems and lead students to become business leaders with both "global thinking" and "Chinese wisdom".

Faculty：The programme is taught by top scholars from around the world and Asia Pacific business leaders with successful real-world experience to provide inspiration and wisdom on issues and challenges in the development of Mainland Chinese enterprises with a global perspective and experience.

Overseas study tours：Study tours are organised for students to study in renowned overseas universities to understand the local business operations and business environment to broaden their global horizons as well as their minds.

Extracurricular activities：In addition to classroom learning, we also arrange for students to visit enterprises, and attend alumni events and cultural activities to enhance their learning experience.

Certificate：Internationally recognised Postgraduate Diploma
Chinese and English bilingual teaching (English lectures with Chinese interpretation). An internationally recognised Postgraduate Diploma will be awarded to those who pass the assessment.

Admission Requirements

Have at least 10 years' work experience or more
Hold a recognised undergraduate degree or equivalent
Obtain recommendation and support or sponsorship from an organisation
Hold a senior management position within the organisation

Graduation Certificate

Upon completion of the "Residential Workshop", 8 compulsory modules and the "Innovative Marketing and Agile Organisation Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Innovative Marketing and Agile Organisation" by the University of Hong Kong at the postgraduate level.

Fees and Charges

Tuition fee：

398,000 HKD

Remarks: The Institute will provide and arrange accommodation and meals (except dinner) for all modules offline and during the overseas study tour. Students are responsible for covering their own transportation, visa fees and other expenses, etc. Students may also opt out of the accommodation or meals arranged by the Institute but will be responsible for any costs incurred thereof. In addition, if, due to the pandemic or any other reasons and the above modules are completed online, or if the above accommodation and meals are not undertaken, the Institute will not refund any money to the student or cover any additional accommodation and meals.

To encourage alumni of the HKU Institute for China Business (HKU ICB) to practise the idea of "lifelong learning" and achieve higher career goals, HKU ICB has set up the "Lifelong Learning Scholarship" (HK$30,000 per eligible alumnus). ICB alumni who continue to strive for excellence will be supported to pursue further studies in a series of senior executive programmes such as the Executive Diploma programmes in partnership with the business school of the University of Cambridge, medical schools of prestigious academic institutions in the United States and Euromed Marseille Ecole de Management.