PgDip in Innovative Marketing & Agile Organisation (IMAO)

Integrating digital and AI strategies to enhance organizational agility, strengthen competitiveness, and achieve sustainable growth.

In today’s rapidly changing business landscape, the accelerated development of digital technologies, artificial intelligence (AI), and the deepening of globalization are fundamentally reshaping corporate marketing strategies and organizational management practices. Businesses not only need to maintain a competitive edge in an increasingly fierce marketplace but also must adapt flexibly to market uncertainties by leveraging innovative strategies and agile organizational capabilities to seize the opportunities brought by globalization and international expansion.
The Innovation Marketing and Agile Organizations course is designed to address these needs, offering senior executives, marketing professionals, and organizational leaders a comprehensive theoretical framework and practical tools. This course equips participants to master the core principles of innovative marketing and agile management in complex and dynamic market environments. Additionally, it delves into AI-driven business transformation, brand globalization, and strategies for international market expansion, empowering participants to achieve sustainable growth in the age of globalization.
 

Programme Objectives

This programme aims to enhance external marketing innovation and internal organizational agility, empowering companies to accelerate growth in global markets. It focuses on building highly agile organizations and equipping participants with demand-driven, cross-border marketing strategies to adapt quickly to international market dynamics. Through an in-depth analysis of corporate core competencies and organizational design, participants will learn how to develop innovative second growth curves, driving international transformation and sustainable development.
 

By studying this programme, students will be able to:

• Critically analyze the strengths and weaknesses of corporate organizational structures and marketing efforts, and propose improvements tailored to international markets.
• Effectively apply various innovative marketing models—including AI-driven customer segmentation, cross-border market positioning, and marketing optimization—to meet the demands of global development.
• Utilize cutting-edge innovative and intelligent business methods, such as automation, AI-driven decision support, and data analytics, to facilitate timely business transformation and maintain competitiveness in international markets.
• Design robust corporate governance systems that integrate corporate social responsibility (CSR), business ethics, and cross-cultural management into internationalization strategies.
• Leverage advanced tools (including AI analytics) to collect and analyze data, synthesize key global market insights, and develop and implement innovative cross-border marketing and management strategies.
• Harness cutting-edge business knowledge to establish strong external relationships with international business partners and stakeholders, fostering multilateral collaboration and expanding global business networks.

Programme Features

Content：The programme is designed to help senior executives improve their management skills, solve practical business problems and lead students to become business leaders with both "global thinking" and "Chinese wisdom".

Faculty：The programme is taught by top scholars from around the world and Asia Pacific business leaders with successful real-world experience to provide inspiration and wisdom on issues and challenges in the development of Mainland Chinese enterprises with a global perspective and experience.

Overseas study tours：Study tours are organised for students to study in renowned overseas universities to understand the local business operations and business environment to broaden their global horizons as well as their minds.

Extracurricular activities：In addition to classroom learning, we also arrange for students to visit enterprises, and attend alumni events and cultural activities to enhance their learning experience.

Certificate：Internationally recognised Postgraduate Diploma
Chinese and English bilingual teaching (English lectures with Chinese interpretation). An internationally recognised Postgraduate Diploma will be awarded to those who pass the assessment. 

Admission Requirements

• Have at least 10 years' work experience or more
• Hold a recognised undergraduate degree or equivalent
• Obtain recommendation and support or sponsorship from an organisation
• Hold a senior management position within the organisation

Graduation Certificate

Upon completion of the "Residential Workshop", 8 compulsory modules and the "Innovative Marketing and Agile Organisation Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Innovative Marketing and Agile Organisation" by the University of Hong Kong at the postgraduate level.