With the continuous increase in China's per capita income and the trend of aging, the medical and health industry has ushered in historic development opportunities and has become one of the industries with the greatest development potential in China, with huge room for development. The continuous reform of the medical and health industry has brought a series of opportunities and challenges: The reform of the DRG/DIP payment method has put forward higher requirements for the refined management and efficiency improvement of medical service institutions; Volume-based purchasing has promoted a significant drop in drug prices, allowing medical insurance to tilt more toward innovative drugs and devices. Both medical institutions and medical companies need continuous innovation to enhance market competitiveness and adapt to changes in the medical market.

In addition, with the widespread application of big data, artificial intelligence and other technologies, the medical industry is undergoing a new era of digital transformation. By applying these technologies, medical institutions and enterprises can achieve more accurate diagnosis and treatment, and improve the quality and efficiency of medical services.

As managers of a medical service institution or medical-related enterprise, their management philosophy and operations' standard directly determine the prospects of development. This is especially important in today's healthcare industry, which places higher demands on the managers of healthcare institutions. Based on the actual situation and specific environment of healthcare institutions in Mainland China, this programme aims to combine the advantages of Hong Kong as a meeting point between Mainland China and the West with advanced foreign management theories to provide healthcare managers with latest industry knowldge as well as systematic and professional training, to think strategically about current healthcare management issues and challenges, to acquire modern management knowledge and leadership skills required for healthcare leaders, and to expand the network and contacts in general health industry.

Programme Objectives 

该课程旨在培训现代医疗保健管理人员，传播现代医疗保健和卫生机构管理的新思想和方法。它使医疗保健和保健机构管理人员能够接受最新的行业知识以及系统和专业的培训，对当前的管理问题和挑战进行战略性思考，并获得医疗保健和健康行业领导者所需的现代管理知识和领导技能。

通过学习该课程，学生将能够：

• 分析医疗保健行业的内部和外部环境，并制定符合医疗改革和社会发展需求的机构发展战略。
• 为机构建立愿景，并规划和实施更具竞争力的战略计划。
• 建立有效的管理系统，分配和利用各种有限的资源，以刺激盈利能力。
• 利用信息资源和经济分析方法来提高领导层的决策能力。
• 在与医疗保健行业相关的医院或机构实施质量控制，提高危机管理能力。
• 利用尖端的商业知识，与不同的业务合作伙伴和社区建立良好的内部和外部关系。

• 了解 bid 数据和人工智能等新技术在健康行业的应用。

Programme Content