Developing A Dual-Cycle (Mainland Chinese and Overseas) Market - Improving All-round Risk Management and Creating Blue Ocean for Expansion

With the acceleration of global economic integration, the risks faced by enterprises in the process of development and expansion have become increasingly complex and diverse, such as technological changes, geopolitical shocks, and changes in consumer needs and requirements, making enterprises all over the world more concerned about risk management in expanding into domestic and overseas markets. Understanding how to identify risks, develop strategies and deploy resources to cope with the rapidly changing competitive environment is key for companies to maintain their advantages over their competitors.

This programme provides insights into the issues and challenges faced by senior executives in the expansion process from three perspectives: expansion power, strategic management and corporate culture. In addition, the programme focuses on case studies of companies in different market environments, cultural backgrounds and stages of development, giving students a broader perspective on business, enabling them to understand the management mindset of international companies of excellence and acquire the knowledge and capabilities required for global and regional expansion.
 

Programme Design Framework

HKU Institute for China Business - a learning platform for Chief Executive Officers and corporate executives, with an equal, interactive, empathetic and inter-sectional learning model, to look at corporate expansion, organisational change and marketing innovation from a third-person viewpoint as well as Chinese and international perspectives.

How the chief officers and senior executives such as the CEO (Chief Executive Officer), CTO (Chief Transformation Officer), CIO (Chief Innovation Officer), CHO (Chief Human Resource Officer), and CMO (Chief Marketing Officer) make strategic alignment and collaborative management possible, determine a company's ability to innovate and change, embrace risks and respond to crises, and leverage innovative technology and diverse cultures to improve competitiveness.

HKU Institute for China Business has built a platform for corporate chief officers and senior executives, with three postgraduate diploma programmes targeting CEOs, CTOs, CIOs, CHOs, CMOs and other chief officers and executives - Enterprise Expansion and Risk Management (EERM), Organisational Development and Change Management (ODCM), Innovative Marketing and Agile Organisation (IMAO). Not only will the above challenges be explored and answered from the different perspectives in Chinese and foreign management, but the modules studied in the three programmes will overlap with each other, allowing business executives to find answers from a third-person perspective.

In the three programmes targeting CEOs, CTOs, CIOs, CHOs, CMOs and other chief officers and executives, all students will stay at Cambridge University to study "Digital Change and Smart Business", discuss "Design Thinking and Strategic Innovation" with experts from Silicon Valley, and explore the legacy and reinvention of corporate culture with academics and experts with cross-cultural management experience.

Students of the Enterprise Expansion and Risk Management (EERM) and Innovative Marketing and Agile Organisation (IMAO) programmes will also have the opportunity to explore innovation, competitiveness, cultural strength and leadership together.
 

Programme Objectives

By studying this programme, students will be able to:

• Critically analyse the internal and external environment of the business and develop a strategy that is aligned with the expansion needs of the business.
• Develop appropriate measures, based on the experience of the business operations, for each of the main areas of the business to enhance the returns of the business in local or multinational operations.
• Establish plans for the healthy development of the enterprise by applying the risk concepts associated with international operations and business expansion.
• Design sound corporate governance systems that integrate the concepts of corporate social responsibility and ethical business practices.
• Collect and analyse data to consolidate critical information for the enterprise to implement strategies and execution plans for business expansion and management.
• Build good external relationships with different business partners and the community using cutting-edge knowledge in business.