PgCert in Culture and Creativity Management (CCM)

Rooted in Asia - An advanced executive programme focusing on value reconstruction, cross-sector integration, and brand governance in the cultural and creative industries.

Designed for senior executives across culture, content, branding, design, media, and platform-based enterprises, this accelerated postgraduate certificate focuses on the Creative Economy and Ecosystem, IP Branding and Expansion, Financing Cultural and Creative Business, and Creativity Management and Content Capital, strengthening executive capability in creative value conversion, brand governance, and industry upgrading.

Programme Overview

Built around the creative economy, cultural ecosystems, IP value creation, and cross-sector integration, the programme centres on Creative Economy and Ecosystem, IP Branding and Expansion, Financing Cultural and Creative Business, and Creativity Management and Content Capital. It equips senior executives with a structured decision-making framework that combines industry insight, commercial conversion, and organisational governance.

• 4 Hong Kong Modules + 2 Industry Going Global sessions (Asia, Europe & the U.S.)  + 1 Final Project
• The Industry Going Global sessions are offered on a non-credit basis

Programme Highlights

1. Reframing the Sector Through the Lens of the Creative Economy
2. Strengthening IP Expansion, Brand Governance, and Commercial Conversion
3. Focusing on Investment, Financing, and Cross-Sector Collaboration
4. Balancing Content, Capital, Platforms, and Ecosystem Coordination

Executive Strategic Enrichment

• PPES Executive General Education (Philosophy, Politics, Economics, and Science): Designed for executives and entrepreneurs, the programme strengthens strategic thinking and macro-level judgment through an interdisciplinary perspective.
• Visits to Government Departments and Related Institutions: Visits may include flagship venues such as PMQ and the West Kowloon Cultural District, strengthening practical understanding of content ecosystems, industrial parks, IP development, and brand scenarios.
• Visits and Exchanges with Chambers of Commerce, Associations, and Leading Enterprises: Visits to chambers of commerce, industry associations, and benchmark enterprises — including cultural-IP operators, creative-design studios, brand-licensing owners, and cultural-creative parks — deepening practical insight into project planning, the cultural-IP value chain, IP licensing and brand collaborations, digital-content monetisation, and overseas expansion opportunities.
• Executive Leadership Salon: Centred on key industry issues, the salon creates a high-level platform for dialogue and resource connection across culture, business, education, and industry.
• Industry Forum Series: Focusing on cultural investment and financing, IP management, and cross-sector integration, the forums deliver forward-looking insights.
• Industry Insights: Through industry reports or white papers, the programme builds thought leadership and strengthens its industry relevance and impact.
   

Suitable for

This programme is intended for founders, chairpersons, general managers, and core executives across culture, content, branding, media, design, cultural tourism, and platform enterprises, as well as senior decision-makers managing the intersection of creative expression, brand assets, capital allocation, and cross-sector collaboration.

Admission Requirements

• Hold a bachelor’s degree awarded by a recognized university; and have 8 years of relevant work experience; or
• Hold a Dazhuan qualification awarded by a recognized institution; and have 10 years of relevant work experience.

Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.

Graduation Certificate

Upon completion of the "Residential Workshop", 4 compulsory modules and the " Final Project", and after passing the evaluation, students will be awarded the Postgraduate Certificate by the University of Hong Kong at the postgraduate level.

*This programme is subject to University approval. Should any revisions be made, the updated version will be published on the HKU ICB official website. Please refer to the website for the most current programme information and arrangements.