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Prof. Greg Richards

Prof. Greg Richards

The originator of the creative tourism concept, Professor of Placemaking and Events at Breda University of Applied Sciences, Professor of Leisure Studies at the University of Tilburg in The Netherlands

ModuleCreative Economy and Ecosystem
Teaching ProgrammePgDip in Culture and Creativity Management
StreamPostgraduate Diploma Programmes for Senior Executives

Greg Richards is Professor of Placemaking and Events at Breda University od Applied Sciences and Professor of Leisure Studies at the University of Tilburg in The Netherlands. As the originator of the creative tourism concept, he has been involved in studying and developing links between tourism and creativity around the world. His main publications in this area include Tourism, Creativity and Development (2007), Tourism and the Creative Economy (OECD, 2014), Tourism and Culture Synergies (UNWTO, 2018) and A Research Agenda for Creative Tourism (Edward Elgar, February 2019). He recently published the book Small Cities with Big Dreams: Creative Placemaking and Branding Strategies, which examines how cities can be creative in using placemaking strategies for economic, cultural and social development. His most recent publication is Rethinking Cultural Tourism (Edward Elgar, 2021).