HKU ICB

Ms Chen Jing is a senior management practitioner and educator with nearly 20 years of senior management experience in multinational companies, focusing on strategic execution, brand innovation and organizational transformation. She is good at combining global vision with local practice. She has led market expansion and business growth projects for leading companies in many industries, pioneered differentiated positioning in a saturated competitive environment, and achieved counter-cyclical growth through data-driven strategies.

In recent years, she has been committed to the field of leadership development and team empowerment, designing and promoting coaching courses that meet international standards, cultivating professional coaching talents, and building a learning ecosystem with practice at its core. Her teaching combines strategic thinking with practical tools to help students improve their decision-making, teamwork and innovative execution. She is particularly good at stimulating potential through situational teaching, helping individuals and organizations to continue to grow in a dynamic environment.

Based on her rich cross-cultural management experience, she has provided strategic consulting to many international organizations and state-owned enterprises. Her courses and consulting services are based on the core concept of "pragmatic innovation, empowering win-win", emphasizing the seamless connection between theory and practice, helping enterprises achieve breakthroughs in complex business environments.

Ms Chen has a solid academic background and multiple international professional certifications. She has been deeply involved in the fields of management coaching and leadership for a long time and is committed to cultivating future leaders with both forward-looking vision and implementation capabilities.