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Mr B.C Lo

Mr B.C Lo

Part-time Lecturer; Former Vice President of Public Affairs in Hong Kong Disneyland; Former Director of Corporate Communications and External Relations in Link Real Estate Investment Trust; Former Chairman of HK International Public Relations Association

Teaching ProgrammePgDip in Integrated Marketing Communications
StreamMarketing ManagementPostgraduate Diploma Programmes for Senior Executives

Mr Lo has been a Visiting Associate Professor at the HKU since 2012.  He has over 20 years of public relations experience, particularly in sports sponsorship and event public relations. Former Vice President of Hong Kong Disneyland Resort (Public Affairs), responsible for leading government affairs, external affairs, community relations, media relations and entertainer communications. Prior to joining Disney Park in Hong Kong, he was a corporate communications consultant for the Hong Kong Jockey Club and was involved in the preparation of the 2008 Olympic equestrian competition in Hong Kong. In addition, he founded a consulting firm that provides professional services to internationally renowned brands such as McDonald's, Martell and Carrefour to help develop the Chinese market.