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Mr. Tan Beiping, a renowned entrepreneur in data-driven insights, currently serves as the Dean of Miaozhen Marketing Science Academy. He is responsible for advancing the fundamental theory and innovative applications of marketing science while fostering knowledge accumulation, industry promotion, and application development in the field.

Prior to this role, Mr. Tan held various positions, including product partner at Miaozhen Systems, founder of Xinsight, and head of research and development in China for Millward Brown, a market research company under WPP, the world's largest communication group.

With 20 years of experience in market research and over 15 years in insight product development, Mr. Tan is a distinguished expert in marketing insights and practical applications. His unique background in biology and psychology research, combined with his proficiency in neuroscience, big and small data fusion, and attribution analysis models, has led him to hold more than 30 core patents.

Mr. Tan founded one of China's earliest online survey panels, which was later acquired by Lightspeed. While at Kantar, he spearheaded the creation of the BrandZ Most Valuable Brand List – China's first scientific evaluation model for high-value brands. In 2011, he collaborated with Miaozhen Systems to establish the digital advertising measurement standard iGRP and the cross-screen budget allocation system MixReach, generating billions of RMB in revenue.

Xinsight, founded by Mr. Tan, was recognized as "Best Innovator" (Innovator A-list) by the Advertising Research Foundation of the United States in 2017. Under his leadership, the team developed several neuromarketing products, promoting the application of neuroscience in marketing throughout China.

A passionate advocate for marketing science research, Mr. Tan is among the first industry experts in China to champion this field and is dedicated to advancing the scientific development of marketing services. In 2016, he participated in organizing and establishing Miaozhen Marketing Science Academy to serve China's marketing ecosystem. His contributions include authoring "Weak Brands, Strong Brands: Knowledge and Action for Growth in the Digital Age," editing "China Internet Advertising Development Report" and "China Internet Marketing Development Report," and translating "Global Brands" and "Grow - How to Build a World-Class Brand." Additionally, he serves as the Deputy Director of the Intelligent Interaction and Experience Branch of the Chinese Human Factors Engineering Society.

Mr. Tan Beiping holds a Bachelor's degree in Biological Sciences and Technology from Tsinghua University and a Master's degree in Psychology from the Institute of Psychology at the Chinese Academy of Sciences.