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Global Expansion Management (GEM)

Mode and Schedule：2026/1/10-2026/1/14
Location:The University of Hong Kong
Medium of Teaching：Mandarin Chinese
Application Deadline : On or before 21 December 2025;
Limited admission of 30 on a first-come, first-served basis      
Download Application Form

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Background 

In the context of the interwoven trends of global industrial chain restructuring and de-globalisation, Chinese enterprises are shifting from simple "product export" to a more complex model of "global strategy coupled with localised in-depth cultivation." During their international expansion, these enterprises commonly face the following four major challenges:

  1. Global Market Positioning  Inaccurate market selection, mismatched strategies, information gaps, and decision-making biases lead to wasted resources and stalled growth.

  2. Establishing Cross-border Compliance  Enterprises lack systematic mechanisms to respond to complex and ever-changing international regulations.

  3. Optimising Financial Operations  Restricted overseas financing channels, insufficient tax planning, inefficient revenue and expenditure management, and exchange rate fluctuations impede their global expansion.

  4. Improving Local Operational Efficiency  Blindly replicating domestic business models results in "acclimatisation," coupled with high expatriate costs and insufficient local operational capabilities.

  5. Academic Recognition  Upon completing the course and passing the assessment, participants will receive an official statement of achievement issued by HKU ICB.

Hong Kong, as a "super-connector" and "super value-adder," offers enterprises diversified financing, optimised cross-border payments, a robust risk control system backed by solid legal foundations, and cross-cultural management expertise through its free port policy, international legal environment, offshore financial hub status and global networks. It is the best launching pad for Chinese enterprises going global.
Course Highlights
  1. Hong Kong Advantages Leveraging  Hong Kong's policy support and its strengths as an international hub, this course helps accelerate the global layout.
  2. Comprehensive Content & Strong Practicality  It builds a comprehensive knowledge system for going global, integrating academic depth, knowledge breadth and practicality. The five-day program covers the entire overseas expansion process, from strategic blueprint to implementation.
  3. Faculty Arrangement  Taught jointly by authorities from government, business and academic sectors, the course blends in-depth theory with benchmark case analysis.
  4. Teaching Features  Multiple learning methods are used, including lectures, visits to government agencies and enterprises, and discussions with entrepreneur representatives, helping participants achieve thorough understanding through full interaction.
Suitable For
  1. Entrepreneurs/founders with an international perspective pursuing global development
  2. Professional managers in charge of corporate international business
  3. Reserve talents aspiring to engage in overseas-related work
Programme Structure

 

 

Corporate Visit

Hong Kong Investment Promotion Agency (InvestHK)

Hong Kong Investment Promotion Agency is part of the Hong Kong Special Administrative Region Government. It encourages Mainland companies, small and medium businesses (SMEs) and international corporations to set up or grow their business in Hong Kong and use Hong Kong as their main base. It gives investors free professional advice and support – from planning their business to putting plans into action and expanding.

Hong Kong Trade Development Council (HKTDC)
Established in 1966, the Hong Kong Trade Development Council is a statutory body responsible for promoting, assisting, and developing Hong Kong's trade. With 51 offices worldwide, it is committed to positioning Hong Kong as a two-way global investment and business hub. By organizing international exhibitions, conferences, and trade missions, it helps enterprises tap into business opportunities in the Chinese mainland and global markets.

Lee Kum Kee Hong Kong Factory
Lee Kum Kee was established by its founder Mr. Lee Kum Sheung in Nanshui, Zhuhai, Guangdong Province of China in 1888. With a glorious history of over a hundred years, Lee Kum Kee has become an international household name as well as a symbol of quality and trust. 

Substantiating the values of “Si Li Ji Ren” (Considering Others’ Interests), “Pragmatism”, “Integrity”, “Constant Entrepreneurship”,  and “100-1=0” in every aspect of its business operations, Lee Kum Kee has straddled three centuries. Lee Kum Kee's headquarters is located in Hong Kong SAR, China, with six other production bases in Xinhui, Huangpu and Jining, China; Los Angeles and Newnan, the United States and Kuala Lumpur, Malaysia. With the mission of “Promoting Chinese Culinary Culture Worldwide”, Lee Kum Kee provides over 300 choices of sauces and condiments to over 100 countries and regions worldwide.
 

 

Teaching Members
Statement of Achievement

Upon completion of the course, with an attendance rate of 80% or above and passing the assessment, the participant will be awarded a Statement of Achievement issued by HKU ICB.

Application Guidelines

Step 1   Application Preparation
                > Download Application Form
                > Prepare the company business card
Step 2   Application Submission
                > Email the completed application form and company business card to icbinfo@hku.hk

Step 3   Review
                > After receiving the application, we will review the application within 1 week.  
                > Successful applicants will receive the "Letter of Acceptance" and “Payment Notice” from the Institute after passing the vetting process.  

Step 4   Payment and Registration
                > Applicants are required to pay the tuition fee to the HKU bank account within the period specified 
                   in the "Letter of Acceptance" to reserve their place and complete the application process.
                > Registration arrangements will be notified in advance and the original ID will be verified during registration.
                > Review of all applicants will be conducted according to the order of their applications and places are 
                   subject to final confirmation by the Institute.

For further information, please contact our learning centres in Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu.

Fees and Charges

Tuition fee：HKD 58,000
Meal & Travel Expenses: Students are responsible for their own travel documents, visa, accommodation and transportation during their attendance of classes.