HKU ICB

Mr Richard Hsu is an expert in international brand strategy planning and marketing planning. He has nearly 30 years of experience in brand planning and marketing at home and abroad. The projects he actually participated in are almost all types of business including: fashion, art, cultural creativity, luxury, Internet, e-commerce , hotels, catering, clothing, cosmetics, biotechnology, real estate, commercial real estate, FMCG and distribution channels, etc.

He is currently the director of the Chain Brand Strategy Research Institute of Shanghai Jiaotong University, the visiting professor of the School of Management of Zhejiang University, HKU Institute for China Business, Fanhai International School of Finance of Fudan University, the executive president of Camellia Management Consulting (Shanghai) Company, and ICMIC certified international management consulting division.

Good at business strategy and business model planning, brand strategy planning, marketing planning, digital marketing and membership operations, creativity and design management, product planning, chain operations, cultural and creative real estate and product planning. Participated in the planning and operation of domestic and foreign brands and marketing projects such as Acer, MUJI, LG, Mitsubishi, Watsons, GUCCI, Hitachi, Spring Resort, Volkswagen (Germany), Kobold (Germany), Sharp Group, Bailian Group, Formosa Optical, MIANNO, KDX, NOVA VISION, Shangjiu Yidrops High-end Catering, Fuderun Jewelry, Diamond Bird, Li Ning, GAP, Association Xinli Holdings Group, Sinic Real Estate, Hualing Holdings Group, Sinopec BP, etc., have very rich practical experience in international and domestic brands and regional market operation experience.