HKU ICB

Engaged in the field of brand marketing for more than 20 years, Xiao Masong is the new generation local marketing expert in China that has grown with the rise of the Internet and new consumption. He provided marketing consulting services to multiple brands, including Energetic Forest, Luhua, Dedao APP, Luckin Coffee, Xiongmaobuzou, Bantianyao, Babycare, Meet Xiaomian, Guming Milk Tea, Nanchengxiang, Shizuren, TASOGARE, Forty-nine Union, and URBREW. Mr Song has extensive experience in market survey, brand marketing, consumer experience implementation, etc.

Xiao Masong graduated from Xi’an Jiaotong University and obtained an MBA from the Beijing University of Aeronautics and Astronautics. He focuses on market investigation and survey, consumer insight discoveries and building brands from operational perspectives. He is enthusiastic in education and offers marketing courses and training activities to popularize marketing knowledge and practice. Both of these help the new generation marketers to establish the right marketing values and direction. He is often invited to forums of business and marketing to share knowledge and experience exchange. He has publications and books in marketing discipline, such as Marketing Notes and The Truth of Selling – Marketing Notes II published by CITIC Publisher are highly recognized by marketers in the industry.