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Ms. Jade Zhu

Ms. Jade Zhu

Part-time Lecturer at HKU ICB, Senior Digital Marketing Leader for Honeywell China, Digital Marketing Transformation Strategy Expert, Marketing Columnist

Teaching ProgrammePgDip in Growth Management for Smart Retail and B2B
StreamMarketing Management

Jade Zhu is the Senior Digital Marketing Leader for Honeywell China, responsible for the overall digital marketing strategy with focus on driving Honeywell’s business growth through digital innovation to sustain Honeywell’s leader position in China’s technology industry.

Jade graduated from Shanghai International Studies University with Master’s degree in Economics. As one of the earliest practitioners, Jade brings 15+ years of solid “end to end” digital experience in arena of Media, SEO/SEM, content marketing, SCRM, Ecommerce, leads/demand generation with both B2B and B2C background and started her career in WPP group, the largest marketing communication group worldwide.

Jade is honored with “Top Innovative Talent” by “China Advertising Association” in 10th Anniversary Tiger Roar Award. Meanwhile, she is also the Jury for “2019 Effie Greater China Award”, 2020 “Tiger Roar Award”, and“2020 Phoenix ADX Festival”.

Jade published 130+ marketing articles in China’s top business and marketing media with 5 million reach and published a book “Rule of Growth-Unleash the power of digital marketing” as the unique author with “Publishing House of Electronic Industry” in 2022.