HKU ICB

 Mr. Liu graduated from Renmin University of China with a master’s degree in business administration. He once visited Columbia University as a scholar, and also served as the deputy director of the E-commerce Examination Committee of the Light Industry Federation, the official tutor of the industrial category of Douyin, the certified lecturer of Oceanengine, Xiaohongshu industrial category expert. As the CEO of Make a Friend E-Commerce Academy, he has introduced a series of new media marketing courses and methodologies for the industries, empowered the live broadcast business, and facilitated the digital transformation of new media for enterprises. He has served as an online marketing consultant for many companies such as Procter & Gamble, China Merchants Bank, TAL Education Group, and Ping An Insurance. Provide solutions at different stages for the above enterprises in market expansion, especially online marketing and digital transformation.

 Before joining Make a Friend E-Commerce, Mr. Liu worked as an executive at New Oriental Education, where he has been deeply involved in online marketing, long-term customer life cycle management, and the OMO model for many years. Mr. Liu managed more than 1,000 subordinates and has continuously achieved results in terms of strategic positioning, public domain consumer traffic acquisition and refined management of private domain operations. He has extensive experience in strategic implementation and human resource collaboration for digital enterprise transformation.