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Programme Content
- Creativity, IP and Content Capital
- Strategy of Creative Enterprises
- Creative Industry and Ecosystem
- Philosophy, Politics, Economics and Science
- Overseas Study Trip
Teaching Members’ Qualifications
JohnHowkins教授
Prof John Howkins
Academic Advisor & Honorary Professor, widely recognized as the “Father of the Global Creative Industries,” Adviser to former UK Prime Minister Tony Blair, and Visiting Professor at the Centre for Culture Policy and Management, City, University of London
高群耀博士
Dr Jack Gao
Academic advisor & Adjunct Professor, former Senior Vice President of News Corp, CEO of Legendary Entertainment in Hollywood, and CEO of Star TV China Co.
Suitable For
• Founders, CEOs, Presidents and Senior Management of enterprises across culture, content creation, brand, design and media
• Heads of branding, creativity and strategy in traditional and cultural & creative enterprises
• Chief representatives of cultural and creative industrial parks and associations
• Investors focusing on the cultural and creative sector
Admission Requirements
- Hold a bachelor’s degree awarded by a recognized university or hold a Dazhuan qualification awarded by a recognized institution; and have 8 years of relevant work experience
- Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.
Graduation Certificate
Participants who meet the attendance and assessment requirements will be awarded a Certificate of Completion.
Fees and Charges
198,000 HKD/ person The Tuition fees cover the expenses of all courses in Hong Kong and two overseas study trips. Students are responsible for covering their own transportation, accommodation, visa fees and other expenses.
Note: If participants are unable to join the overseas study trips due to visa issues, the programme team will assist in coordinating make-up classes or alternative learning arrangements. The specific arrangements shall be subject to the final notice issued by the programme team. |